In the digital world we are living in, search engine marketing has become the foundation of becoming discovered on the internet. Search engine marketing has two categories Search Engine Optimization (SEO) and Pay-per-click (PPC) Advertising. Since most people do not venture past the first page of the search engine results page (SERP), the goal is… Read more »
How to Compete in the Search Engines as a Real Estate Agency
See Success with These Marketing Strategies
Marketing is an essential (if not the most essential) aspect of any successful business, but in an increasingly digital world, it can be difficult to know what strategies will work best for you and how to implement them. There are hundreds of different types of marketing tactics out there, so how can you navigate through… Read more »
The Shocking Science of Giving
The notion of reciprocity in sales can carry a negative connotation. It might seem insincere to do something for a client or prospect hoping to receive something in return. Ulterior motives leave a bad taste in our mouth, because we place such a high premium on selflessness. via GIPHY Don’t get me wrong, that brand… Read more »
How to Create a Listing Ad That Sells
So you just got your hands on a beautiful property. What’s next? Create a killer listing ad! A listing ad is the ideal way to market a home. In fact, it’s the backbone of real estate. From the photography to the call to action, a properly designed ad can help quickly move a property, whereas… Read more »
It’s Who You Know: How to Partner with Local Businesses
Real estate is a social industry. Not only are you continually communicating with your book of business, you’re forging new relationships via networking. While walking into a room full of strangers may seem like a daunting task, its benefits outweigh its risks and can cultivate strategic partnerships. Why partner? When it comes to partnering, the… Read more »
Customer Story: “I Loved the Idea of Sending Out Something Visual”
Janet Peckinpaugh understands that being remembered is an essential part of her job because, as she says, “A big part of real estate is referrals and it can be a major part of your business.” If she doesn’t do everything in her power to make a positive impact by staying in touch, then she might… Read more »
7 Tips for Generating Referrals Using American Lifestyle
Sending American Lifestyle magazine is a great way to thank your clients for their continued business. Although they will appreciate the gesture, you can’t guarantee you’ll build brand advocates by just sending the magazine. To really engage recipients, you’ll have to take a more proactive approach. Whether you’re mailing for the first time or you’ve… Read more »
Wisdom from the Trenches: 10 Tips for Building a Successful Financial Practice
Before joining ReminderMedia, guest blogger Andrew Saska was the head of corporate finance for the largest Tier 3 broker-dealer in the country. Today, he is our vice president of financial services and the best there is at nurturing relationships, connecting people, and closing big deals. If I learned anything in 2008 and the years shortly… Read more »
American Lifestyle Promotional Copies: What’s in a Name?
What’s in a name? A lot, we think. That’s why American Lifestyle Additional Copies are sporting a brand-new name and a new look! Keep an eye out for the new American Lifestyle Promotional Copies packaging that will begin arriving in mailboxes today! What are Promotional Copies? Promotional Copies are an invaluable compliment to your existing… Read more »
3 Tips for Turning Prospects Into Clients With a Single Issue
At ReminderMedia, we believe that a referral is one of the greatest compliments that a sales person can receive. But these days, 92 percent of home buyers use the internet to conduct their own research about the real estate process, and may prefer to validate their referral with a quick google search. In an age where… Read more »
SEO Basics for Beginners
Search Engine Optimization (SEO) can be a bit overwhelming—even reading through the basics can seem like you’re reading a foreign language. I can’t promise to make SEO simple. Too much goes into search engine rankings for that. (Some estimate that Google uses two-hundred factors in their algorithm.) But that doesn’t mean you need to feel… Read more »
Mind the (Service) Gap for More Referrals
There’s a gap in client service perceptions, and it could be costing you referrals. According to a Bain & Company report, 80% of companies believe they deliver superior customer service—but only 8% of their customers agree. That’s a huge difference, and when you rely on referrals to drive business, the impact of client service perceptions… Read more »
