Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
3 Ways Sharing Your Values with Clients Can Improve Your Business
How to Use Your Promotional Copies to Your Advantage
Every real estate agent knows they have to engage in geofarming. But it can be a slow and arduous process, especially if you rely on postcards to do the bulk of your work. We’re not kicking postcards—they’re great for increasing brand awareness—but they’re one of those “gotta be in the right place at the right… Read more »
Home Closing Gifts: A Comparison of 5 Popular Options
How do you properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening… Read more »
Customer Story: “Its Got a Taste of Class”
Stacey McShane is in a niche market. The company she works for, HP Flanagan, Inc. Builders, knows it’s crucial to stay in touch with past clients because, as luxury builders, they thrive off of the referrals of satisfied customers. American Lifestyle magazine is their way of staying in front of their most important contacts. “Its… Read more »
The Tool Kit Required to Successfully Network
There’s never a bad time or place to network. From the gym to a local church group—the opportunities are endless. However, to ensure that you get the most out of networking, you must come equipped with the proper tools. These tools will set you apart from the pack and help you connect with the right… Read more »
Prepping for a Conference
Attending conferences is an excellent way to network, and it’s also a great opportunity to learn and strategize for building your business. There is plenty to take away from a conference, but being prepared is key. Whether you are looking to make connections, learn tips for marketing your business, or both, having a clear game… Read more »
The Best Sales Strategy in the History of Business
Real estate is a unique brand of sales. Most salespeople practice a word-for-word pitch thousands of times. They memorize talking points and anticipate objections. This is how they become great. Real estate agents have to be more adaptive because the only thing they sell that stays the same is themselves. Agents must present their product… Read more »
Reach Out to Clients for Holiday Marketing Touchpoints
Holidays and seasonal events are not only a great opportunity to promote your business and brand, but can serve as a platform for thoughtful connections between you and your clients. Christmas and Thanksgiving are obviously key opportunities, but even the holidays that go by without a second thought could prove extremely lucrative for you. You… Read more »
The Best Elements for a Landing Page
Include these five elements on your landing pages to not only capture lead contact information but also close more deals In the online marketing world, a landing page is a page that a visitor is brought to after clicking on an ad. The primary focus of a landing page is to capture lead contact information…. Read more »
How to Use American Lifestyle Magazine as a Follow-Up Method
In real estate, following up with past clients and prospects is an integral part of staying top of mind. But it can be challenging to discover a catchall method that doesn’t seem too pushy or random. However, sending a high-quality marketing tool, like American Lifestyle magazine, presents you with numerous opportunities to reach out to… Read more »
Where to Network
Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
Why Should REALTORS® Be Blogging?
The majority of people searching for a new property will hop online to find new listings. As a REALTOR®, it’s vital that you have a credible and vast web presence. One way to do this? Blog. Although it may sound like a tired cliché, creating a blog can provide a wide variety of benefits for… Read more »
