When you became a real estate agent, you may not have realized how much writing you would be required to do. You’re not just writing contracts, but promotional materials, mailers, website copy, and more, including property descriptions. If every listing description feels like you’re reinventing the wheel, it’s time to create a systematic way of… Read more »
Tips for How to Write an Irresistible Property Description
8 Blogs Agents Should Share with Anxious Buyers
Every real estate agent has had to overcome buyers’ anxieties in order to close a deal. Whether it be a laundry list of must-haves, inspection concerns, or a spouses’ second thoughts, rarely is the road to sold an easy one to walk. But overcoming clients’ objections and apprehensions shouldn’t always be an uphill battle. The… Read more »
Ep. 130 — Ricky Carruth: What You Need to Do During the COVID-19 Crisis
Ricky Carruth is the author of Zero to Diamond, Become a Million Dollar Real Estate Agent, and List to Last: How to Survive Every Real Estate Market Crash. He appeared on Episode 74 of Stay Paid less than a year ago. Today on Stay Paid, Ricky talks about what agents should be doing… Read more »
Exploring Email Marketing Analytics
Using email marketing to your advantage can be trickier than it might seem. Recently, focus has switched to more advanced analytics, with an emphasis on quality and effectiveness, not just quantity. When you’re putting together your email marketing campaign, these are the most important numbers to keep track of. Click-through rate In email marketing terms,… Read more »
REALTORS® & Renters: A Winning Combination
“You’re either paying your own mortgage, or you’re paying someone else’s.” That sobering fact, wisely stated by a real estate agent and friend of mine, was all it took to get me thinking about homeownership. I’ve been renting, in some form or fashion, since I was 18 years old. The agent called attention to the… Read more »
Create a Poll on Your Instagram Story
Instagram offers a wide variety of options for engaging directly with your followers in fun and unique ways. Today on Put a Pin in It, Jessi Carlin shows you how to create an engaging poll on your Instagram Story, that you can use to connect with your leads. Video Transcript If you’re using Instagram… Read more »
Create a Clickable Call to Action on a Real Estate Landing Page
Updated January 2023 So prospects have made their way to your landing page. Congratulations, but now what? In order to convert these prospects into leads rather than lose the potential of a new client, your page must be outfitted with a properly designed, actionable call to action (CTA). A CTA is typically a button that… Read more »
3 Reasons Millennials Are Choosing Suburbs Over Cities
As a real estate agent, you probably don’t consider millennials your target clients for suburbia. However, more and more recently, there has been a large influx of millennials making their way from the cities back to the comforts of white picket fences and cul-de-sacs. While some still want the craziness that city life embodies, others… Read more »
Customer Story: “It’s Not Your Typical Piece of Marketing”
Michelle Renteria understands that prospects have more resources than ever before when it comes to realty. She has to go above and beyond to stand out. “Creating value for our client is really important, and can be challenging.” She uses American Lifestyle magazine as a cornerstone of her outreach because, “It’s really packaged so beautifully,… Read more »
3 Critical Home Inspections for Newly Built Homes
Many buyers have heard a lot of horror stories when it comes to maintaining an older home. So, when they go to buy a house, they choose to take up residence in a brand-new property thinking it will be hassle free. More often than not, a brand new home will be less prone to issues,… Read more »
Make Your Car Your Office
Most agents use their drive time to make phone calls and stay in touch with all their contacts. Since agents spend so much time in their vehicles, it only makes sense that they transform their car from a basic mode of transportation to a bona-fide rolling office. Here are some solutions to getting your ride… Read more »
The Most Important Question a Real Estate Agent Can Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
