Handle Objections Like a Boss

In this episode of Above The Noise, Luke Acree talks about how to overcome objections as they arise by outlining three general tactics that you can apply to any pitch, any prospect. Video Transcription Guys today we’re talking about cold calling and I want to talk a little bit more about this topic of handling… Read more »


How to Sell Homes to Renters with Direct Mail

Renters are one of the most overlooked groups when it comes to lead acquisition. Few people would rent if they knew they could buy, and direct mail is a perfect way to spread your brand and educate renters into your funnel and into homes. Video Transcription Alright so we’re in this mini series of going… Read more »


6 Questions for REALTORS® to Drive Testimonials

Why did you decide to move?   What separated me from the competition when you were choosing a relator?   What did I do best to help advance your purchase or sale?   Would you ultimately recommend my services to friends and family?   Would you use me for a future real estate transaction?  … Read more »


Ep. 3: The Art of Cold Calling

When it comes to a high-dollar item or service, the power of personal interaction is crucial to moving prospects through the funnel and turning them into clients. That is where the power of the phone comes in, because any salesperson that can master cold calling can create their own success in nearly any industry. In… Read more »


3 Reasons Millennials Are Choosing Suburbs Over Cities

As a real estate agent, you probably don’t consider millennials your target clients for suburbia. However, more and more recently, there has been a large influx of millennials making their way from the cities back to the comforts of white picket fences and cul-de-sacs. While some still want the craziness that city life embodies, others… Read more »


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REALTORS® & Renters: A Winning Combination

“You’re either paying your own mortgage, or you’re paying someone else’s.” That sobering fact, wisely stated by a real estate agent and friend of mine, was all it took to get me thinking about homeownership. I’ve been renting, in some form or fashion, since I was 18 years old. The agent called attention to the… Read more »


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3 Critical Home Inspections for Newly Built Homes

Many buyers have heard a lot of horror stories when it comes to maintaining an older home. So, when they go to buy a house, they choose to take up residence in a brand-new property thinking it will be hassle free. More often than not, a brand new home will be less prone to issues,… Read more »


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Never Dance Around the Close

I teach everyone on my sales floor to “assume the close,” meaning they should go into every pitch already convinced they are going to land the client. Reality dictates that there is still a long way to go. Objections will arise, and more than likely the sale won’t happen, because sales is a losing game…. Read more »


Make Your Car Your Office

Most agents use their drive time to make phone calls and stay in touch with all their contacts. Since agents spend so much time in their vehicles, it only makes sense that they transform their car from a basic mode of transportation to a bona-fide rolling office. Here are some solutions to getting your ride… Read more »


The Most Important Question to Ask

Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »


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Stop! Do You Have These Bad Social Media Habits?

If you haven’t already put a lot of work into boosting your social media presence, what are you waiting for? Facebook, Instagram, Twitter, and the like, are proven ways to increase your engagement with potential clients and can contribute to solid leads in your pipeline. On the flip side, if you feel like you have… Read more »