Like many real estate agents, Tom and JoAnn Jacobs are busy working with their clients, but they still wanted to stay in touch with their past clients. Whatever they did to maintain these relationships had to be easy, affordable, and something their clients would love. Their own personally branded magazine was the answer. Check out… Read more »
How These REALTORS® Increased Their Referrals by 20%
Article Spotlight: CRAFTED at the Port of LA
Housed in a WWII-era port warehouse on the LA waterfront, CRAFTED at the Port of LA provides local artists an opportunity to share their handmade goods with the public in a unique, open market environment. Widely known as America’s Port, the LA waterfront is America’s premier gateway for international commerce, and because port operations are… Read more »
Mailing List Tips: Identify Your Connectors
If you’ve read Malcolm Gladwell’s book, The Tipping Point, you’ve learned about three different archetypes of people out there: Mavens Salespeople Connectors Mavens are the knowledge bases in life. They seem to have random trivia stuffed in every nook and every cranny of their brain and are happy to share anything with you. These are… Read more »
5 Proven Ways Agents Can Earn Trust and Build Rapport with Clients
Building trust with your clients, whether in real estate or any sales profession, gives you a competitive advantage because it helps form long-term relationships that drive repeat business, referrals, and word-of-mouth marketing that attracts new clients. In fact, a study by the Keller Center for Research at Baylor University found that trust has been shown… Read more »
3 Things Every Agent’s Marketing Plan Needs
Updated October 2023 We’re guessing that if you’ve found this blog post, you likely already know a thing or two about marketing plans, but you’d like to get a few pieces of advice to take your plan to the next level. As such, you probably already understand the many benefits that come from mapping out… Read more »
3 Ways Sharing Your Values with Clients Can Improve Your Business
Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
What Every Real Estate Agent Needs to Know About Niche Marketing
It takes guts to decide to focus on a niche. It feels limiting not going after every one. More often than not, though, marketing to less people actually leads to more business. How is that possible? The short answer is that specializing in a niche focuses your marketing, which makes it more compelling. You can’t… Read more »
3 Tips for Hosting a Stellar Open House
The open house has long been one of the most important marketing events for real-estate agents. Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community. It presents the house that’s… Read more »
5 Customer Service Skills that Every Sales Rep Needs
A career in sales can be mentally exhausting. From cold-calling to following up, you’re inevitably going to interact with people from all walks of life. In order to be successful, a sales rep must possess a multitude of customer service skills. Regardless of how much effort you put into perfecting your pitch, it’s nearly impossible… Read more »
Sales Tips for Closing Any Deal
In order to close a deal, you have to act as a guide. The prospect is going to display hesitation. They’re going to have excuses. They’re going to want to think about it. These obstacles can be overcome, and sometimes it seems easier to just let a prospect walk away with their doubts and hope… Read more »
The Power of Belief
Many of us are not lucky enough to represent a product we love when we take our first sales job. Instead, we hype steak knives or exaggerate the quality of used cars. These are the proving grounds that churn out salespeople—boot camps where we learn what we’re made of. We get a taste of the… Read more »
5 Ways to Make a Great First Impression
It can be nerve-wracking to introduce yourself to a stranger and want to immediately impress them. But there are plenty of ways to ensure the first time you meet someone, they’ll be guaranteed to remember you. Smile You don’t have to look like a kid on Christmas morning all day. Instead, you want to exude… Read more »
