In the real estate world, there seems to be a whole secondary industry devoted to selling agents leads. The lead game is no joke, and if agents want to keep their pipelines full, they always have to keep an eye on the next sale. But having an eye to the future doesn’t mean you have… Read more »
Lead Generation vs. Lead Cultivation
Analyze the Intent of Your Customers
Deep down, what do your clients really want? They obviously want to buy or sell a house. But any good real estate agent knows that a client wants so much more than four walls and a roof. Home ownership holds a lot of meaning to the people making the purchase or sale. No two clients… Read more »
3 Quick Tips to Improve Your Door Knocking
For a Realtor®, lead generation is the mainstay of the industry. From cold-calling to email campaigns and social media ads, the industry is inundated with lead generation tactics. Yet the old-school door-knocking method is often overlooked. If done correctly, pounding the pavement can be an extremely effective, and, frankly, can open more doors than other… Read more »
Spring Marketing Strategies That Get You More Leads
How does the old saying go—April showers bring May flowers? Well, the same goes for your lead generation this season. As the spring market heats up, the opportunity to secure new leads (and foster old ones) is skyrocketing, you just need to know how to make the most of one of the busiest times of… Read more »
Here’s Why You Need a Business Podcast
Podcasts aren’t just for your weekly servings of pop culture and unsolved true crimes. In fact, a podcast can be a useful tool to help you build both your brand and your business. Over 112 million Americans have listened to a podcast in 2017, which is up 11% from the previous year (Edison Research). With… Read more »
How to Reconnect with Old Leads and Clients
If you’re a service-based sales professional, it’s important that you maintain connections with prospects and past clients alike. By doing so, you’re more likely to stay top of mind with the people who need what you have to offer. But let’s assume the worst—you’ve completely dropped the ball when it comes to keeping in touch with… Read more »
Leveraging Nextdoor in Your Real Estate Marketing
If you’re reading this, there’s a good chance you’re already marketing on social media sites like Facebook, Instagram, or Pinterest. But have you considered a more local approach? Nextdoor is a social media platform that helps people stay connected with others in their neighborhood—and only their neighborhood. Users need to either be invited or provide proof… Read more »
7 Fun Infographics to Share with Health-Minded Clients
When you’re looking to create lasting relationships with your clients, it’s important to have a strong social media presence and consistently offer up compelling content. But, while you might be content to talk to anyone about real estate, finance, or whatever line of work you’re in, the truth is that your client doesn’t think about… Read more »
Kick-Start Your Client Relationships with These 6 Icebreakers
As a member of ReminderMedia’s Client Success team, I’ve helped real estate agents at all stages of their career—from brand new agents to top producers who’ve been in the game for years. Through those conversations, I’ve learned a lot about the pain points that agents experience every day. One thing I’ve noticed in particular is… Read more »
Ep 82: Become a Cold Calling Master (with Michael Campanile)
Michael Campanile is the Inside Sales Manager for ReminderMedia. In his first year with the company, he made $94,000 from cold calling. Seven years later, he leads a team of 50 sales callers. Today on Stay Paid, Michael discusses how he keeps those callers motivated, while offering advice that will help you take your… Read more »
These 3 Steps Will Help You Gain Referrals
When you’re a service-based sales professional, there’s no denying the power of people you already know. According to NAR’s 2023 Home Buyer and Seller Generational Trends report, referrals remain the primary way that most homebuyers and sellers find their Realtor®. Whatever industry you’re in, more referrals mean less time and energy spent chasing leads. But… Read more »
How to Create an Effective Branded Facebook Ad
When you’re a service-based salesperson looking to grow your business on Facebook, getting the word out about what you sell is only part of the equation. You also need to work hard to build trust and add value to the lives of your clients and prospects. Branded Facebook ads will help you get in front… Read more »
