Big news for real estate agents! Starting on August 15th, Facebook will be removing their “likely to move” behavior from their ad targeting. Do you know how to prepare for the changes? In this episode of Above the Noise, Vice President of Marketing Josh Stike provides three tips to help you navigate the change. Video… Read more »
How Agents Can Survive Facebook’s Ad Changes
How to Be Successful with Your American Lifestyle Digital Edition
American Lifestyle’s digital edition is a monthly email of your digital publication that we send directly to your clients’ inboxes. One of the features that we offer clients is access to their email analytics. But, how do you know if your digital edition is performing well? On this episode of Above the Noise, brand content… Read more »
The Ultimate Identity Crisis: How to Close a Brand Gap
Branding is one of the most important aspects of any business, regardless of the size. Developing a cohesive brand strategy will help to distinguish your business from the rest of the competition. While writing down your company’s vision, brainstorming your product’s benefits and features, and creating a logo may seem relatively simple from the outside,… Read more »
Ep. 33: The 3 Phases of Cold Calling
Cold calling isn’t most people’s favorite method of prospecting, but it’s one of the most effective. How can you really take your technique to the next level? In this episode of Stay Paid, Josh, Luke, and our Director of Sales, Nick Bianco, discuss the art of cold calling, how you can hone your skills to… Read more »
Make the Most of Your American Lifestyle magazine Promo Copies
If you already use promotional copies of your American Lifestyle magazine, you know how powerful they can be at listing appointments, open houses, and for prospecting purposes. They are an invaluable addition to your marketing toolbox, and, just like the copies you send to your mailing list, they can make a huge impact. But even… Read more »
Interview with Tiffany Beltran: How to Brand Yourself on Social Media
Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »
Navigating the Contradictions of Social Media
Rules of Social Media: Post at least twice a day. Don’t post every day. As an agent, you have to use Facebook. Facebook is a waste of your time. In the world of social media, it can be difficult to navigate fact and fiction. You’ve probably heard some variation on the aforementioned rules before, and… Read more »
What Not to Do When You’re Trying to Close
You’re probably constantly bombarded with what you should be saying to have a successful close, but do you know what not to say? Pay close attention to the verbiage you’re using on the phone and keep these tips in mind, so you can perfect the close, day after day. Don’t talk too much If you’re doing… Read more »
Ep. 41: Interview with David DeCelle: Paving Your Way to Financial Success
In business, going off on your own comes with its fair amount of risks. This was a risk that entrepreneur and financial expert David DeCelle of Financial Advisors’ Alliance was willing to take. In this episode of Stay Paid, Josh and Luke talk with David about his journey right out of college that took him… Read more »
Sales Objections Versus Excuses
Everyone who has ever worked in sales can tell you that for every amazing sales pitch, there are a million objections. While some objections are valid, and the prospect may really be unable to work with you for whatever reason, most of the time these concerns are really just convenient excuses to put off your… Read more »
4 Ways to Connect with Family Over the Holidays to Build Your Business
The holiday season is in full swing. That means the next few weeks will be full of delicious food, festive cheer, and an abundance of family time. While catching up with long-lost family members involves a lot of small talk, one thing that should always be brought up in your conversations is your business. Act… Read more »
Build Better Relationships with Emotional Selling
We’re all emotional beings. Most of us react to situations with our emotions first, and use these emotions to make important decisions. You may have been told that business decisions should be free of emotion, and that acting on instinct as opposed to logic is unwise. But the truth is, if you aren’t in tune… Read more »
