How to Make Cold Calls Who should listen: Sales professionals who are either reluctant to make cold calls or want to get more success from the calls they make. Key idea: Cold calling is a numbers game. Have a plan, and then work the plan every day. Action item: If you haven’t already, start… Read more »
Ep. 302: How to Set and Crush Your Cold-Calling Goals
Ep. 310: Naughty or Nice? 12 Tips for Managing Customer Relationships
Client-Relationship Management Requires More Than Not Screwing Up Who should listen: If you’re looking for ways to improve your client and customer relationships, this quick list of dos and don’ts will help keep you in good standing. Key idea: When you do something unexpected and well, you create raving fans. Action item: Set a… Read more »
Ep. 311: How to Do Relationship Marketing the Right Way (with Steve Guilfoile and Shane Shafer)
A Case Study in Relationship Marketing Who should listen: Anyone interested in learning lessons about creating loyal clients and strategic partnerships from relationship marketing experts. Key idea: People want to work with people they like. Action item: Have a conversation with each person in your database until you have profiles that include information about… Read more »
Ep. 314: 3 Habits Guaranteed to Make You a Successful Real Estate Agent
How Habits Are Formed Who should listen: If you’re a professional salesperson who has struggled to improve your production, then you’ll want to listen for the 3 daily habits that will focus your attention and energy on the most critical income-producing activities. Key idea: Sales resolve all problems. Action item: Do your due diligence… Read more »
How Real Estate Agents Can Become Pinterest Rock Stars
Are you looking for ways to promote your business on social media without spending a fortune on targeted ads? Pinterest offers ample opportunities for real estate agents to show their expertise, offer value, and build lasting client relationships. Best of all, you can make an impact without spending a dime. Keep reading to find out… Read more »
Perfect Closing Gifts for Spring
It won’t be long before winter ends and people emerge from states of partial hibernation to start looking for homes. The energy of spring is on the horizon and that means a busy season for real estate agents. Hopefully you have remained in touch with your sphere over winter and will be able to hit… Read more »
Create Exponential Growth by Building Mindshare
If you’re looking to see exponential growth in your business, patience is the single most important quality you can have. So many salespeople want to see their profits grow by leaps and bounds as quickly as possible. What those people fail to understand is that you win in business through persistence and a willingness to… Read more »
The Most Important Question a Real Estate Agent Can Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
How to Pull Employees Out of a Slump
As a manager or business owner, one of your biggest responsibilities is motivating your workforce. Whether you have 5, 50, or 500 employees, it’s inevitable that there will be bumps in the road. Here are three tips to empower your team to go above and beyond, and enrich their experience within your organization. Video Transcription… Read more »
Less is More for Your ALM Cover Letter
The best part of utilizing American Lifestyle magazine is the customizable freedom you have. A large part of this comes through in your Front Inside Cover Letter—an important part of this process that can really give people an idea of who you are and why they should trust your expertise. Your magazine letter can say… Read more »
The Benefits of Hosting a Real Estate Open House
For better or for worse, the concept of an open house has been a longstanding tool in real estate. An open house allows potential buyers the opportunity to walk-through a listed home to get a perspective they might not pick up from photos and descriptions. As productive as that sounds, open houses alone rarely result… Read more »
Ep. 4: Four Things Salespeople Should Do Daily
When it comes to sales, consistency is key. If you can ritualize certain tasks, you can get more done without creating stress. Commission is a rollercoaster, and you want create as much assurance as possible. In many cases, salespeople are fall victim to paralysis by analysis. They spend too much time thinking about what they… Read more »
