Renters are one of the most overlooked groups when it comes to lead acquisition. Few people would rent if they knew they could buy, and direct mail is a perfect way to spread your brand and educate renters into your funnel and into homes.

Video Transcription

Alright so we’re in this mini series of going after renters to generate leads how to dominate your local apartment complex and Direct Mail is a great component in that strategy.

So some tips I’ll give you:

Quality over quantity.

Every time. I can’t tell you how many times I see this mistake in this business where people they just want to send volume and say they go cheaper but the truth is guys when I pull out that postcard out of my mailbox and there’s ink rubbing on my fingers, it’s flimsy, guess what? It’s a representation of your brand and it’s going right in the trash, so you want to focus on quality over quantity. That’s the cardstock of the paper if you can do high-gloss I’ve seen high-gloss always perform better so focus on the quality.

Personalization.

Try to personalize your direct mail piece whenever possible people hate to Dear Neighbor, they hate Dear Resident. It shows it’s impersonal, it shows it doesn’t have a lot of value, and a lot of meaning. Get o one of these list providers and get the name so you can target Dear Bill and Judy. Make your direct mail piece personal whenever possible.

Campaigns.

Focus on the campaigns you’re creating. There’s four different campaigns that I would run and will link in the comments below to these campaigns so you can have some examples. But the first campaign I would run is an attractive mail piece that shows starter homes in the area and focuses on the pain point of how they’re investing their money into a landlord and not their own equity and not their financial success. Second campaign I would run is an education campaign send them a mailer that educates them on the home buying process, what it takes to get pre-approved for a mortgage.

The third campaign I would run is focus on something that’s gonna have stickiness that’s gonna have a shelf life a lot of times you’re gonna have to focus on something that’s not your business to accomplish this. I’m talking about a recipe a DIY something they’re gonna keep in their kitchen on their coffee table that’s gonna live long and spread your brand, and then the fourth and final campaign I would run is create a mailer that invites them to your seminar. If you remember from a previous video,  you’re actually gonna invite them to a home buying seminar and what it takes to get a first-time home buyer and guys combine those campaigns use your direct mail and that seminar and tag-team it together.

The takeaway.

So there you have it guys there are some tips on creating a great direct mail campaign. If you like these tips, subscribe to our YouTube channel, and as always, comment below let me know your successes, what mail campaigns you’ve done specifically to target renters and how you’ve had success or failure with it. Check us out on Facebook and Instagram but most importantly, take action on this today!