If you’re in sales, then you need to be networking anywhere and everywhere, but there are definitely hotspots out there to focus your effort. Anytime you roll through one of these six places, make sure to wear your game face and make moves. Video Transcription Guys today we’re talking about networking and probably from day… Read more »
Finding Prospects Anywhere & Everywhere
How to Handle Difficult People in Business
In real estate, dealing with these kinds of colleagues can seem impossible. But even if you want to pull your hair out and storm away from the negotiating table, follow these tips to play the long game and make sure you win the war. Video Transcription Alright, so we’ve all been in that situation where… Read more »
Candy Business Cards
As an agent, finding innovative ways to market yourself can help set you apart from your competition. But oftentimes, the creative wheels get stuck and you end up reusing the same marketing methods time after time. This Halloween, put the candy to good use, and use this printable template to create candy business cards. Simply… Read more »
The Benefits of a Gimmick
The gimmick is as old as sales itself. The reason that gimmicks get such a bad rap is probably because they are viewed, at best, as irrelevant to the business. At worst, they can be deceitful. via GIPHY But there are certain gimmicks that are tasteful, a bit cheesy, and lovable. Most importantly, they attract… Read more »
Do You Take Care of Your VIPs?
The Pareto Principle states that 20% of the efforts create 80% of the results. Certain industries, like culture, economics, and mathematics, preach it as gospel. There are a ton of applications for this rule. It also applies to sales. In various verticals, 20% of your clients drive 80% of your commissions. Some companies might have… Read more »
How Getting a New Puppy is Like Starting a New Career
Just recently my husband and I brought a new puppy into our lives. This is Rubble, an 11-week English Cream Retriever. While he’s undoubtedly adorable (I may be a little biased), these past few weeks have been particularly trying on our fresh marriage and lives as a whole. A few nights ago, while lying in… Read more »
How Title Companies Use ReminderMedia
The first thing that title companies have to take into account when it comes to American Lifestyle magazine, is their mailing list. They can use the magazine for their most important connections and American Lifestyle Digital Edition for their extended sphere. via GIPHY They need to focus on marketing to their referral sources, but they… Read more »
The Shocking Science of Giving
The notion of reciprocity in sales can carry a negative connotation. It might seem insincere to do something for a client or prospect hoping to receive something in return. Ulterior motives leave a bad taste in our mouth, because we place such a high premium on selflessness. via GIPHY Don’t get me wrong, that brand… Read more »
How to Perfect Your E-mail Etiquette
In business, e-mail is the preferred form of communication. How many times have you picked up the phone only to halt, because sending an e-mail would be easier? Although convenient, sending an e-mail isn’t the easy way out—you still need to be aware of the ins and outs of sending an appropriate message. From punctuation… Read more »
Ep. 6: How to Build the Perfect Landing Page (Part 1)
When it comes to creating any advertising campaign, one of the best ways to ensure that it garners ROI is to create specific landing pages that correspond to specific campaigns. If you spend a lot of time listening to podcasts, then you’ve probably heard landing pages used by companies that sponsor your favorite series. They… Read more »
Where to Network
Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
How to Use American Lifestyle Magazine as a Follow-Up Method
In real estate, following up with past clients and prospects is an integral part of staying top of mind. But it can be challenging to discover a catchall method that doesn’t seem too pushy or random. However, sending a high-quality marketing tool, like American Lifestyle magazine, presents you with numerous opportunities to reach out to… Read more »
