A while back we wrote about the importance of defining your What? How? Why? If you haven’t done that yet, go back and read the article for some practical tips. It’s an important concept to guide all your marketing efforts. A firm understanding of your What? How? Why? will help you turn possibilities into leads,… Read more »
How to Develop a Compelling Value Proposition
How to Develop a Sales Pitch that is Worthy of “Shark Tank”
Contestants on the show “Shark Tank” face enormous pressure. They have one shot to convince the sharks to invest in their business. That pitch is the difference between gaining tens or even hundreds of thousands of dollars or walking away empty-handed. Not only does it make for riveting television, but it also provides a barometer… Read more »
5 Marketing Myths That Are Holding Back Your Profits
If you believe that ignorance is bliss, then you should probably stop reading now. There’s a fairly good chance that you’ve accepted at least one of the following common marketing myths as fact. And if you have, it’s been costing you money. The good news is that it’s never too late to change. 1. If… Read more »
Home Closing Gifts: A Comparison of 5 Popular Options
How do you properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening… Read more »
How to Become Industry Synonymous
Growing up, I had a music teacher who said, “Anyone with a guitar is a musician. The trick is figuring out how to be a good one.” If you fall into a piano then you played the thing, even though it might hurt the hearing of anyone in earshot. And if you have a job,… Read more »
What Real Estate Agents Need to Know About Augmented Reality
Augmented reality is the lesser known, more pragmatic sibling of virtual reality. While Virtual reality (VR) is totally immersive, augmented reality (AR) is a blending of tangible visuals and virtual ones, a mix of virtual reality and real life. Pokémon Go is a great example of AR, as you walk around you’re still aware of… Read more »
4 Things Agents Need to Do Every Day
Post on social media: There is always time to throw up some quality posts that will keep your sphere informed and keep you top of mind. If you know that a busy week is coming up, or you just want to mechanize the whole process, use a program like Hootsuite to schedule posts well in… Read more »
4 Things Real Estate Agents Need To Do Every Day
Post on Social Media There is always time to throw up some quality posts that will keep your sphere informed and keep you top of mind. If you know that a busy week is coming up, or you just want to mechanize the whole process, use a program like Hootsuite to schedule posts well in… Read more »
Should Agents Make an Introductory Video?
Video content is the hottest thing to have these days. A video requires the smallest amount of effort for the viewer. They get a great impression without having to do anything accept hit play. Conversely, it requires the most amount of effort from the person producing it. Introductory videos for agents can be a great… Read more »
How to Compose a Compelling Value Proposition
Most people who call sales a career don’t necessarily take the time to compose a specific value proposition. They have a loose idea of what they bring to the table, but they haven’t compressed it something concrete that they can memorize like a prayer and rework like a proposal. In sales, when we go to… Read more »
No Instant Gratification with Lead Generation
Leads have always been big business. These days it seems that there are thousands of companies serving hundreds of industries that all claim to have a wellspring of leads. You can dip into their supply, for a price. Other professionals drum up their own leads with a series of generation efforts. They use marketing, social… Read more »
The Big 3 Rules of Open House Etiquette for Agents and Buyers
In real estate, a large portion of your time will be spent showing homes to your buyers. Although the majority of these properties aren’t your own listings, it’s important to still hold them in high regard. In fact, home showings can not only land your buyers a new place to call their own, but also… Read more »
