Bryan Casella is the leader of Team BC Real Estate, a top-producing real estate agent, and an in-demand coach. He’s also the host of the Supreme Being podcast, and his YouTube channel has more than 148,000 subscribers. Today on Stay Paid, Bryan discusses the prospecting strategies that have made him one of the… Read more »
Ep 120: Bryan Casella – Become a Master Communicator
How the End of Mortgage Forbearance May Impact Your Clients—and Your Business
One of the first concerns that arose at the beginning of COVID-related shutdowns was that the housing market—responsible for a large portion of economic activity in the United States—would be brought to a virtual standstill. Instead, the ensuing months were among the most active and profitable in recent history. This was due, in part, to… Read more »
The Best Email Segmentation Strategies for Real Estate Agents
Are you a real estate agent looking to make the most of your email marketing list? Then you’re in the right place! Whether you’re just starting out, own a list of contacts with great potential, or have decided it’s time to follow through on the advice of every marketing guru out there, the strategies I’m… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
Ep. 412: How to Raise Capital for Your Business
Finding Investors and Raising Capital Key idea: While a deal needs to make sense, investors are willing to back an idea if you are able to fulfill the fundamentals of building good relationships, including earning their trust. It’s possible that the idea of finding investors to help you raise funds to launch a dream… Read more »
How to Become the Local Expert Your Clients Want
Whether you’re a real estate agent, financial advisor, or any other service-based sales professional, your business will grow based on the strength of your relationships. Yes, you will need to be able to provide great service and great results—that’s a given. However, if you really want to see your business thrive, you need to establish… Read more »
Top Team Shares Strategies to Find Listings in a Low-Inventory Market
The key is to understand the current market and use what you know to your advantage As an agent, you’ve likely had your fill of the doom and gloom permeating all things real estate. High interest rates, low home inventory, inflation—these factors are causing many agents to wonder whether a career in real estate is… Read more »
5 Steps to Claim and Utterly Dominate Your Local Market
How to Select a Market for Your Real Estate Business Use data to find the ideal market for your real estate business. Then employ a hyperlocal social media marketing strategy to establish yours as the preferred brand. This week on Stay Paid, we talk with Charles Weinraub, host of the Handsome Homebuyer podcast and… Read more »
Ep. 505: Holiday Marketing Magic—A Strategy for Being Top of Mind This Season
What to Give Your Clients This Holiday Season Unlike so many other client gift ideas, a gift subscription to your own personally branded magazine actually strengthens relationships and encourages referral business while expressing your appreciation and enhancing brand loyalty. Among the coolest of cool holiday gifts for clients is a subscription to your own… Read more »
7 Reasons for Agents to Use a Personally Branded Magazine
Real estate agents know the importance of following up with their clients but often find it challenging to know what to send and do it consistently and effectively Top-producing real estate agents know that maintaining and expanding their client base is paramount to their success. While acquiring new leads is essential, the true gold lies… Read more »
How to Calculate Turnover Rate When Selecting a Farm
Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »
Ep. 394: Building an Independent Brokerage (with Tim Garrity)
Opening a Real Estate Brokerage Who should listen: If you’ve considered opening a real estate brokerage or are curious about what it takes, the experience of this week’s guest will provide firsthand advice and valuable insight. Key idea: There’s only one way to build a lucrative book of business: you need to earn your… Read more »
