What to Give Your Clients This Holiday Season
Unlike so many other client gift ideas, a gift subscription to your own personally branded magazine actually strengthens relationships and encourages referral business while expressing your appreciation and enhancing brand loyalty.
Among the coolest of cool holiday gifts for clients is a subscription to your own personally branded magazine. In fact, the ones produced by ReminderMedia have proven to generate repeat and referral business—and in this episode of Stay Paid, we explain exactly why.
At ReminderMedia (our parent company), we’ve cracked the code for producing the highest-quality automated marketing at a cost-effective price point that is below what you’d pay for a typical holiday greeting card. That’s right—you’ll pay less for an issue of a gorgeous, 48-page, coffee-table-quality publication that’s personally branded to you and stays in the home for up to 10 weeks* than you would for a generic greeting card that gets crammed onto the mantel and then tossed in the trash.
When you listen, you’ll hear us discuss the many reasons why these magazines are the perfect gift item for clients, family, friends, and others in your sphere. You’ll also find out why sending them, particularly during the holidays, is an exceptionally smart, easy, and effective way to generate business. In fact, 31% of recipients told us they referred their professional because they sent them their magazine! (We share other amazing statistics supporting just how effective these magazines are at promoting referrals and repeat business.)
Join us to:
- Hear how you can personalize your magazine down to the individual recipient at no additional cost by including a holiday letter on the Front Inside Cover.
- Discover ways to integrate your magazine into your overall marketing plan for 2024 and how to leverage it and its features to generate an amazing ROI.
- Learn how your magazine allows you to follow up with clients in a way everyone, including you, will enjoy.
- Find out a crazy-effective way to have organic conversations that make asking for referrals and introductions a natural part of the discussion.
Forget about simply standing out from the competition—send your sphere a personally branded magazine that has set the industry standard to put yourself in a league of your own. Doing so is a way to grow your business with marketing that is perceived as a gift recipients actually want to receive.
We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!
*2023 GfK MRI-Simmons reader survey
Connect | Resources
- “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon”
- “Your 2024 Marketing Plan: A Path to $100K or More”
- “Get to Know Your Clients with the F.O.R.D. Method“
- “Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia”
Special offer just for Stay Paid listeners
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.