Post on Social Media
There is always time to throw up some quality posts that will keep your sphere informed and keep you top of mind. If you know that a busy week is coming up, or you just want to mechanize the whole process, use a program like Hootsuite to schedule posts well in advance. Curate content from different sources to give readers exceptional information. The kinds of posts that will garner the most attention will be about your life outside the industry, pictures of your kids or pets, different hobbies you like to participate in on the weekends, anything that will bring a smile to the faces of your audience. Constantly posting listing and market reports doesn’t exactly spread joy amongst the masses. Don’t shy away from expressing your opinion as long as the topic isn’t too controversial. This will humanize you and drive engagement.
1-2 Hours of Prospecting
Agents quit because their pipeline goes dry and they go broke. Pipelines go dry because nobody prospects, they just ride waves and wait around for the next sale. I guarantee that if you prospect for 1-2 hours every day you will have an amazing career in real estate. Go door to door in an area you acquired a listing. Reach out to owners of expired listings. Attend every community event in existence and engage in some subtle self-promotion.
Update Buyers and Sellers
The number one complaint I have heard from buyers and sellers over the years is that they have no idea what their realtor is doing because they feel they never get an update. Don’t be the kind of agent that calls someone every day when they’re a prospect, then is nowhere to be found once they become a client.
Check Local Market Analysis
Actively check your MLS 24-hour market watch every day for new listings, back on the market listings, price reductions, expired listings etc. This will help you as an agent better understand the market and what is and isn’t selling.
Any agent that does these 4 things every day (weekends included) will make big money in the industry. New agents often struggle with the lack of structure in real estate. There is no one to tell you what to do and when to do it. This freedom can be very liberating, but being one’s own boss only works when you except no excuses from your employees.