Unfortunately, it doesn’t take much for a relationship with a customer to become flawed. Whether it’s a missed deadline or a pricing dispute, conflict happens to the best of us. In a perfect world, a tattered relationship would fix itself, but we all know that business is far from perfect. The next time you find… Read more »
How to Fix a Shattered Relationship
What REALTORS® Can Learn From Starbucks
Starbucks is a behemoth corporation and is a part of international culture. In countries around the world, people of different nationalities line up to get their caffeine fix, many of them daily consumers. The chain of cafes is a textbook example of ubiquity. These facts are made all the more amazing when you think about… Read more »
Don’t Succumb to the Winter Blues
Between the bitter cold and the lack of daylight, keeping productivity levels high during the winter months can be quite challenging. Although the temptation of plopping down on the couch for an eight hour Netflix binge will always be present, these tips will help you to keep your spirits high and stay motivated well into… Read more »
How Financial Advisors Can Utilize Email Marketing
Emailing clients is an effective touchpoint for advisors to stay top of mind with their clients. Not only will it help to improve client awareness, but it can also result in increased business. However, when utilizing e-mail marketing, you need to be mindful of the content, structure, and consistency of your e-mails. Selecting content. When… Read more »
5 Steps to Increase Customer Loyalty
Customer loyalty is essential when it comes to sustaining and growing your business. When you provide service that goes above and beyond expectation, you’ve already completed the most crucial step. Here are five more steps to ensure that you don’t just make clients for a single transaction, but for life. Build your value proposition You… Read more »
How to Crush Instagram as a REALTOR®
As an agent, you’ve probably heard countless times that you should be on Instagram. From networking to keeping in touch with clients, it’s obvious that the benefits are vast. But what exactly goes into managing a “winning” account? We took it to the streets, and asked three influential agents with large followings the secrets behind… Read more »
Do You Take Care of Your VIPs?
The Pareto Principle states that 20% of the efforts create 80% of the results. Certain industries, like culture, economics, and mathematics, preach it as gospel. There are a ton of applications for this rule. It also applies to sales. In various verticals, 20% of your clients drive 80% of your commissions. Some companies might have… Read more »
The Benefits of a Gimmick
The gimmick is as old as sales itself. The reason that gimmicks get such a bad rap is probably because they are viewed, at best, as irrelevant to the business. At worst, they can be deceitful. via GIPHY But there are certain gimmicks that are tasteful, a bit cheesy, and lovable. Most importantly, they attract… Read more »
Need More Sleep? Try This Simple Approach
There is a ton of scientific proof that states, in no uncertain terms, that depriving oneself of sleep is not the best way to increase productivity. I’m not egomaniacal enough to think that my narrow experience provides evidence enough to refute the findings of the medical community at large. So take this piece with a… Read more »
4 Tips for Interviewing an ISA
There is an art to interviewing an Inside Sales Agent. If you want to bring on skilled employees to work the phone and deliver ROI, use these 4 tips when you bring in candidates for interviews. Video Transcription Alright, so we’ve been talking about hiring an inside sales rep for your business and in the… Read more »
Arrive and Thrive: Networking Event Tips to Put You at Ease
Successful networking comes with its fair share of perks—landing a new gig, moving up the corporate ladder, and, more importantly, growing your web of organic connections in business. Granted, no one wants to revisit the feeling of being the new kid on the first day of school without knowing a familiar face, but throwing yourself… Read more »
A (Very) Brief History of Sales
Although selling is now intertwined with the emergence of new technologies, it wasn’t always about the latest and greatest. The history of sales starts with John H. Patterson, one of the pioneers of selling, and his corporation, the National Cash Register Company. Much like salespeople today, Patterson saw where there was a need for something… Read more »
