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Ep. 414: Working Mom Bends the World to Her Will (with Sherri Somers)

 How to Find Your Passion Key idea: Where there’s a will, there’s a way, and two ways to succeed with limited resources, whether that’s time, money, or other something else, is to do a few things well—and never give up. We’ve talked more than a few times on this podcast about needing to know… Read more »


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Ep. 411: Get to Where You Want to Be | A Lesson in Mindset

 Change Your Mindset Key idea: The assumptions and expectations you hold about yourself, your life, and the situations around you can either hold you back from achieving what you want or inspire you to take positive action toward what you want. If you’ve listened to Stay Paid for any length of time, you know… Read more »


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Ep. 402: Closing FSBOs (with Jeremias “Jman” Manerio)

 Door Knocking Real Estate and FSBOs Forget the Fancy Scripts Key idea: In sales, and regardless of your industry, age, or experience, a single element will always distinguish you from your competitors: your authentic self. You’ve got to wonder why some people who execute tried-and-true prospecting strategies are successful while others who try the… Read more »


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Ep. 396: Maximize Client Loyalty with Radical Generosity (with John Ruhlin)

 Meaningful and Memorable Client Gifts Who should listen: Those who want to know the secrets of how to make giving gifts to clients a powerful mechanism for referrals. Key idea: Client gifts aren’t bribes; they’re vehicles used to deliver an emotion. American novelist Sarah Dessen has said that the best gifts come from the… Read more »


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Ep. 388: Direct Response Makes You Rich. Branding Makes You Wealthy.

 Direct Response vs. Brand Advertising Only One Turns Money into Wealth Who should listen: Small business owners who need to better understand the differences between direct response marketing and  brand marketing, plus insight about where to invest their marketing budgets. Key idea: You need to balance your use of both direct response and brand… Read more »


How to Keep Buyer Morale High

The process of buying a home can be a real roller-coaster experience. Expectations build in the hearts of buyers—after a long search, they might think they have finally found the home of their dreams. Offers are made, inspections are conducted, and at the last moment something goes wrong and the whole deal falls through. This… Read more »


Which Charity is Right for You?

As a salesperson, having a strong presence in your community should be regarded as part of your business. Marketing and outreach are great ways to get your name out there, but nothing works better than actually getting out there in person. When people see you around, they are far more likely to pick up on… Read more »


5 Inspired Memorial Day Marketing Ideas for Agents

When Memorial Day appears on the calendar, Americans turn their thoughts to honoring our veterans, anticipating the start of summer, indulging in delicious barbecues and fun-filled picnics, and enjoying outdoor activities. And all this is as it should be. However, for real estate agents, it’s also be an opportune time to launch Memorial Day marketing… Read more »


Make Your Car Your Office

Most agents use their drive time to make phone calls and stay in touch with all their contacts. Since agents spend so much time in their vehicles, it only makes sense that they transform their car from a basic mode of transportation to a bona-fide rolling office. Here are some solutions to getting your ride… Read more »


3 Ways to Tactfully Deliver Bad News to Clients

As a REALTOR®, the majority of your time will be spent managing your various relationships with clients. Unfortunately, just like any other relationship in your life, there will come a time when you become the bearer of bad news. Whether it’s losing out on a dream home or that the inspection headed south, bad news… Read more »


Manage Your Nerves

Life can be totally unpredictable. We often deal with a constant state of sensory overload. Modern conveniences like social media and e-mail have made it easier to stay in touch, but it also means we’re permanently available. It can be a struggle to step away from the long list of tasks and projects that have… Read more »


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Facebook’s Big Problem

When Facebook first emerged as the newest, exclusively collegiate, social media site, not many users could have predicted its future growth. It has turned into a worldwide phenomenon that influences the way billions of people get information. From live videos to fake news, our feeds have changed a lot in the last ten years, and the… Read more »