Updated February 2023 You, dear real estate agent, are one smart cookie. You’ve already figured out that the best way to stay top of mind and garner referrals is to consistently stay in touch with your clients. And savvy professional that you are, you also know that a quick pop-by during which you deliver a… Read more »
Pop-Bys for REALTORS®: Ideas, Free Gifts, & Tracking to Use Year-Round
Top 20 Books Financial Advisors Should Read in 2020
We’ve updated our list for 2021. You can find the new list here. If you’re a financial advisor looking to step up your game this year, it’s not only crucial to be open to new ideas but also to continually seek out knowledge. One of the best ways to do this is by reading the… Read more »
The Best Platforms for Hosting Your Webinar
Webinars are becoming increasingly useful and effective ways to host live events on the internet. Though there are a number of platforms at your disposal, it’s important to make sure the platform you choose is right for you. Consider your budget and what type of features will be of most use to your webinars as… Read more »
The Best Practices for Content Marketing
It’s crucial to understand the best practices of content marketing so you can succeed at the business you’re putting out to the world. There could be an endless list of practices, but these are the key ones to keep in mind when you’re strategizing your way into the new year. Produce quality over quantity Sure,… Read more »
Honesty is the Best Policy for Marketing
No one likes to be disappointed, but everyone likes to be pleasantly surprised. This is the theory behind some of the world’s greatest honest marketing campaigns. When you’re honest about the quality of your services, you aren’t leaving customers with unrealistic expectations of what you have to offer, or worse, leave them feeling like you… Read more »
Throw the Best Open House EVER!!!!!
Open houses are still one of the most effective ways to attract new clients. Here are some great ways to blend tried and true tactics with some new social media methods to make your open houses the best in town, bringing folks from near and far, and garnering a ton of new connections. Video Transcription… Read more »
Open House Best Practices
Collecting contact information is one of the biggest benefits of an open house—who doesn’t want a new prospect? However, getting the prospects to hand over their coveted contact information can require a little finesse. But one thing is for sure—never follow a prospect from room-to-room just to obtain their name and e-mail address. In fact,… Read more »
6 Free Lead Magnets That Generate Warm Insurance Leads
One of the best ways to generate insurance leads is to offer high-quality lead magnets that attract people actively interested in better understanding and meeting their insurance needs Most insurance professionals will tell you that buying insurance leads is a viable approach to building your business for three simple reasons: it’s a way of diversifying… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
3 Ways to Evaluate Your Online Image
Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
Don’t Head Back to School without Issue 71 of American Lifestyle Magazine
Issue 71 of American Lifestyle magazine hits homes just as families are winding down their summer breaks and preparing to send kids back to school. The mentality associated with transitioning from summer to fall always comes with the sense of getting back to the grind, a slower pace, and a more steadier schedule. You’ll feel… Read more »
Training for Real Estate Agents: Beyond the Brokerage
Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
