Open House Best Practices

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Collecting contact information is one of the biggest benefits of an open house—who doesn’t want a new prospect? However, getting the prospects to hand over their coveted contact information can require a little finesse. But one thing is for sure—never follow a prospect from room-to-room just to obtain their name and e-mail address. In fact, becoming their unwanted shadow could seem extremely pushy.

Below are three relatively simple tactics to ensure that you walk away from an open house with new leads and your reputation intact.

Give a high-level overview in the beginning.

When a new prospect enters the house, it’s best not to rush them into providing contact information. Start off by introducing yourself and asking for their name. If the time seems right, you can ask them to fill out their contact information after you’re finished introductions. However, if the prospect seems like they would just rather start to the tour and not chit-chat, not to worry. Give them an overview of the property—desirable upgrades and overall space.

Stay near the front door.

As tempting as it may be to meander through the house, stay put at the front door. This will give you the opportunity to meet all new prospects as soon as they enter. Be sure to take the time to properly greet each and every prospect. Not only will this be helpful for your prospects to know who the agent is, it will also help you make the most out of your time. If you’re outside when someone comes in, you could potentially miss out on connecting. The last thing you need is letting a new prospect slip through the cracks because you couldn’t stay put.

Bring up a tidbit of information at the end.

Sometimes, it’s best to save the questions until the end. Just get them talking. For instance, ask them what they thought about the house. Once they respond, you can then hit them with the “you said your name was Joe, right?” After this, their contact information will naturally follow, without seeming pushy. Also, consider going out of your way to remind the prospect of the recent upgrades. Ask them if they saw a certain upgrade and what their thoughts were. You can then reconfirm their name, which should again naturally lead into them giving you all of their information.

It’s important to make the most of your open house. But remember, obtaining contact information doesn’t have to be creepy or rub prospects the wrong way. The three methods above will land you more leads without being “that” aggressive agent.


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