When Google launched its social network, it was supposed to be a Facebook killer. Things haven’t quite worked out as they had planned. And now Google has announced that they will be rolling out big changes to Google+. Of those changes, the biggest may be that you will no longer need a Google+ account to… Read more »
How Will Changes to Google+ Affect Your Social Media Strategy?
Mind the (Service) Gap for More Referrals
There’s a gap in client service perceptions, and it could be costing you referrals. According to a Bain & Company report, 80% of companies believe they deliver superior customer service—but only 8% of their customers agree. That’s a huge difference, and when you rely on referrals to drive business, the impact of client service perceptions… Read more »
3 Ways Sharing Your Values with Clients Can Improve Your Business
Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
10 Conversational Habits That Make You More Influential
“He’s a born salesman.” You’ve probably heard someone say this about someone who is particularly influential. You may have even used it yourself. But it’s not entirely accurate While some people have an innate sense of how to influence others, anyone can learn to use these techniques in their conversations. Here are ten of the… Read more »
3 Tips for the Social Media Novice
Unless you’ve been sleeping for the past decade, you know that social media is essential to your business—your clients expect you to have a social media presence. These days, not being on social media is like not having a website. Consider these stats: 90% of the total US population uses social media actively. Facebook, the most popular platform,… Read more »
Reassess Your 2023 Marketing Strategy for 2024 Success
Updated November 2023 Now that the year is almost over, it’s a good time to take a look back and reflect on 2023. In particular, take the time to think about the marketing goals you set, assess your progress, and find areas of improvement before you start your 2024 plan. Revisiting this article is a… Read more »
5 Tips to Create an Effective Email Subject Line
If done correctly, email marketing can be a successful way to capture brand exposure. However, it all boils down to the actual number of recipients that make the conscious decision to open your email. One surefire way to improve your open rates is by constructing an effective subject line. Below are a few tips to… Read more »
