The road to becoming a real estate agent looks different for everyone. Leonard Schiffman, an appraiser and founder/designated broker at RE/MAX Direct Realty, is an agent who has figured out the magic formula for being a successful agent in this business. In this episode of Stay Paid, Josh and Luke chat with Leonard about his… Read more »
Ep. 47: Interview with Leonard Schiffman: How to Build a Successful Sphere
Ep. 58: Interview with Bill Good: The Art of Gaining Referrals
In this episode of Stay Paid, Josh and Luke chat with Bill Good, chairman of Bill Good Marketing. Good is a marketing entrepreneur, the author of two books, and a prospecting expert who shares his secrets on how to succeed in the business. Key Points How Bill helped train people to approach sales… Read more »
Leave Your Mark with American Lifestyle magazine
Your personal brand is what sets you apart from other agents. However, the trick is discovering the best tactic for getting your brand in front of a broad audience. Distributing promotional copies of American Lifestyle magazine to high-traffic businesses within the community can help you reach a multitude of prospects from all walks of life…. Read more »
Where to Network
Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
How to Check Your Performance on Twitter
Are you looking to grow your business on Twitter, but struggling to keep track of how well you are actually doing? Today on Put a Pin in It, Andrea Tremper shows you how to check in on your most important numbers. Video Transcription Like most other social media platforms, Twitter‘s interface gives you a… Read more »
Customer Story: “Its Got a Taste of Class”
Stacey McShane is in a niche market. The company she works for, HP Flanagan, Inc. Builders, knows it’s crucial to stay in touch with past clients because, as luxury builders, they thrive off of the referrals of satisfied customers. American Lifestyle magazine is their way of staying in front of their most important contacts. “Its… Read more »
11 New Ideas for Distributing Your Promotional Copies
Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »
Heat Up Your Summer with Issue 70
American Lifestyle magazine Issue 70 hits homes right in the heart of summer—the prime time for social gatherings, home improvement projects, and making real estate moves. As our annual Summer to Sell real estate promotion, Issue 70 includes seven timely articles, great recipes, and of course, a slew of industry specific ads to customize and… Read more »
Should You Incentivize Referrals?
Every now and then I’ll get an unsolicited email from a headhunter about some position or another. Many are for jobs that have nothing to do with writing or marketing, and often they are for positions located several states away from where I live. But they aren’t completely irrelevant. Most of these emails conclude by… Read more »
2016 Inc. Women’s Summit Recap
More than one-hundred aspiring entrepreneurs, tech moguls, and powerful business people gathered for the 2016 Inc. Women’s Summit in New York City on November 3—to listen to and be inspired by a handful of some of the most important players in the business world today. The event kicked off with headlining speaker, Barbara Corcoran, a… Read more »
Customer Story: “You Have to Spend Money to Make Money”
“You have to spend money to make money.” It’s a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORS®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his office—and top 5% in his state—Bob stays busy by hosting his… Read more »
Customer Story: “Everything About It Was Appealing”
As a REALTOR®, Sheri’ Rivera makes class a cornerstone of her personal marketing. When American Lifestyle magazine was presented at her office she was, “so impressed with the presentation, with the simplicity, with the recipes, everything about it was appealing.” American Lifestyle magazine allows her to expand her reach and stay in front of everybody… Read more »
