 Where New Agents Should Be Getting Their First Real Estate Transactions In 2019, Jeff Cohn’s team of agents was named by Berkshire Hathaway HomeServices as the #1 team in unit sales in the world. He knows his numbers, and he’s put into place a system for his new agents to know precisely when and… Read more »
Ep. 223: How to Close the First 36 Transactions in Real Estate with Jeff Cohn
Ep. 226: What we’ve learned from sending 100 MILLION pieces of direct mail
 How to Create Better Content and Improve Your Next Direct Mail Campaign To get better results from your direct mail marketing, ensure that your content is relevant, the quality is professional-grade, and you include a call to action. We are sick and tired of people telling us that print is dead. In the spirit… Read more »
Ep. 175: Ravi Abuvala – Leads aren’t your problem … it’s your system
 Real Estate Lead Management Is a lack of a good lead management process costing you money? In 2019, $10 billion was spent on real estate marketing. That’s a lot of money, but it’s a believable amount. What’s harder to believe is 50% of all that money was wasted because half the leads generated never… Read more »
Ep. 225: Eric Siu – How to constantly level up
 Gamify Your Life and Your Business When you think about your life and business as if they were games, you’re going to have more fun. If you’re not familiar, gamification is taking the elements of any basic game like points, rules, competition, rewards, teams, etc., and applying them to another activity. The purpose of… Read more »
Ep. 232: 5 Tragic Landing Page Mistakes That Cost You Leads
 Avoid These 5 Mistakes and Immediately Improve Landing Page Conversion Rate There are lots of companies that will charge you lots of money to improve landing page conversion rate using strategies and tactics you can implement yourself. Among those strategies are avoiding these five common but easily corrected mistakes: Including more than one call… Read more »
Ep. 234: Creating Financial Certainty with Dan Nicholson
 Business is a Gamble, so Rig the Game This week’s interview with Dan Nicholson is deep. But don’t shy away. A deep conversation isn’t always a complicated or boring one. Granted, if you’re stuck in a college philosophy course where you have no inkling about what’s going on, and Anaxagoras sounds like something that… Read more »
Ep. 237: Moving from solo agent to business owner, with Dave Panozzo
 The Future of Real Estate Agents Will the Independent Real Estate Agent Survive? Who should listen: This episode is for solo agents looking to ensure they remain relevant in this brutal market. Key point: You’ll discover ideas to separate yourself from the crowd, but also what it means to have a “business mindset.” Action… Read more »
Ep. 262: 6 Tips for Getting and Staying Motivated
 How to Get Motivated When You’re Just Not Feeling It We’ve got 6 tips to get you movin’ and groovin’ Who should listen: If you’re looking for proven ways that will inspire you to keep going, be your best self, and crush your goals, then this episode is for you. Key idea: With the… Read more »
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
Ep. 269: Boost Business Using Women’s Innate Strengths (with Dr. Marisa Porges)
What Girls Need is What Business Needs Too Empathy is a superpower Who should listen: Anyone interested in leveraging women’s innate skills to improve key business outcomes, plus the men, women, and parents who want to help young girls become bold, courageous, and resilient women. Key idea: Women have innate skills that can be used… Read more »
Ep. 270: 5 Best Direct Mail Ideas That Produce Solid Results
Direct Mail Is Alive and Well Who should listen: Anyone looking for guidance on the types of direct mail items that work and how to use them to their full advantage. Key idea: To work, direct mail needs to be educational, entertaining, and endearing. Action item: Write five handwritten notes each day until you’ve… Read more »
Ep. 274: Agent’s Branding Paid Off to the Tune of $40M (with Mahsheed Parsons)
 Brand Recognition That Is Off-the-Charts! Who should listen: Anyone who needs to hear that there is no such thing as too much marketing. Key idea: Take every opportunity and use every medium to consistently brand yourself. Action item: Examine the ways in which you are branding yourself. Are you encouraging people to know, like,… Read more »
