Direct Mail Is Alive and Well

Who should listen: Anyone looking for guidance on the types of direct mail items that work and how to use them to their full advantage.

Key idea: To work, direct mail needs to be educational, entertaining, and endearing.

Action item: Write five handwritten notes each day until you’ve written one to each of your top clients.

Whether we’re talking specifically about direct mail for real estate agents, direct mail for financial advisors, direct mail for insurance agents, or targeted direct mail campaigns of another sort, the prevailing thoughts still out there are that print is dead and direct mail lead generation doesn’t work.

We’ve heard it all before, and, on both accounts, the prevailing thoughts are incorrect.

We’ve sent more than 100 million pieces of direct mail in the past 15 years. The number of clients we serve keeps growing. And those that follow our coaching are meeting with success.

But don’t take our word for it.

Here are some direct mail statistics from the United States Postal Service:

• 41% of Americans look forward to checking their mailboxes each day.
• 73% of Americans say they prefer being contacted by brands via direct mail because it allows them to read it on their own time.
• 65% of people agree that receiving mail lifts their spirits.
• 61% of people agree that mail is extra special now that we have been social distancing.

If you use direct mail, these statistics are great news, but there are still some key points to keep in mind to have a successful direct mail campaign for your business.

This Stay Paid episode walks you through five easy and highly effective direct mail ideas that you can easily start using for your marketing. The first idea we mention has a 99% open rate! 😲 Compare that to email marketing, which has an average open rate of around 20%.

Spend about 20 minutes with Luke and Josh by watching or listening and you’ll be able to determine which direct mail piece(s) are right for you and your business.

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Blog: 5 Proven Direct Mail Marketing Ideas for Real Estate Agents in 2021

Blog: 7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns