The real estate industry is a complex one. From learning the logistics to working with clients, it requires a great deal of determination. But, for a rookie agent, navigating the waters can be even more challenging, which can result in making quite a few mistakes within the first year. While mistakes are a common part… Read more »
Don’t Make these Common Rookie Agent Mistakes
Embracing Changes in Your Real Estate Business
There are many reasons you may choose to make changes to your existing real estate business. Maybe you’re moving to a new city for a family commitment or as a precursor to retirement. Maybe you’re changing up your niche because of diminishing returns in your current business model. Whatever the reason for a shift in… Read more »
Ep. 344: New Real Estate Agents: Should You Join a Team or Go Solo?
Teaming Up It’s the question every agent eventually asks themselves . . . Should I join a team? Who should listen: Real estate agents who are considering whether joining an existing team is the right career move. In a nutshell: Joining a team presents new agents with considerable benefits, but whether it’s the right… Read more »
How to Set Up a Recurring Campaign with Your Digital Edition
The American Lifestyle digital edition is a great way to stay in touch with your clients and prospects on a monthly basis. Today on Put a Pin in It, Jessi Carlin shows you how to set up a recurring campaign—ensuring you’ll reach your most important contacts with an automatic monthly touchpoint. Video Transcription A… Read more »
Ep. 363: The Secrets of Successful Grassroots Marketing (with Dawn Myers)
Grassroots Marketing in Action Who should listen: Insurance brokers/managers, agents, and other sales professionals who need to hustle to attract leads will benefit from the grassroots, relationship-driven strategies promoted by our guest. Key idea: Be a resource, deliver value, and you’ll always have new leads, prospects, and clients. We’re sure you’ve heard the term… Read more »
Ep. 414: Working Mom Bends the World to Her Will (with Sherri Somers)
How to Find Your Passion Key idea: Where there’s a will, there’s a way, and two ways to succeed with limited resources, whether that’s time, money, or other something else, is to do a few things well—and never give up. We’ve talked more than a few times on this podcast about needing to know… Read more »
Ep. 420: Real Estate in 2023—The Top Priorities for Agents to Achieve Success
Make Client Events Part of Your Marketing Plan Key idea: Focus your efforts on a well-defined niche audience whose members are preferably located where you live. Provide content that matters to them, create events that attract local residents, and be a professional resource. This week’s Stay Paid guests are Lauren Rocco, Jamie Tulak, and… Read more »
Ep. 423: 5 Direct Mail Tips That Increase ROI, Response Rate, and Conversions
5 Tips for Perfecting Your Direct Mail Marketing Strategy Key idea: In a noisy marketplace bombarded by digital advertising, the physical nature of direct mail advertising captures attention, creates emotional impact, and leads to easier audience recall. But to capitalize on these benefits, a direct mail campaign must adhere to proven principles of design… Read more »
Ep. 466: Step Up Your Conversion Strategies (with Juan Carlos Barreneche)
The Secrets to Converting More Leads into Customers Lead generation boils down to three fundamental steps and a commitment to thinking about the long-term. In this episode of Stay Paid, we welcome back Juan Carlos Barreneche, who previously visited us four years ago when he was just a few years into the real estate business. Juan… Read more »
Ep. 490: Winner of “Penn & Teller: Fool Us” Unveils Secret to Sales and Service Magic
A Magician’s Guide to Sales Success and Unparalleled Customer Service Truly successful businesses may not have the world’s greatest widget, but they know how to focus on every “perceptual transaction” between their organization and their audience so that each client believes they do. You may know Kostya Kimlat, this week’s Stay Paid guest, as… Read more »
Ep. 494: The Broke Agent on Content, Social Media, and Real Estate’s Hottest Topics
The Broke Agent Talks Social Media When it comes to your social media content, don’t underestimate the popular appeal of authenticity. This week on Stay Paid, we have the distinct pleasure of speaking with the master of memes, Eric Simon. Eric is the founder of the Broke Agent—an utterly authentic, intentionally humorous, somewhat irreverent,… Read more »
5 Steps to Claim and Utterly Dominate Your Local Market
How to Select a Market for Your Real Estate Business Use data to find the ideal market for your real estate business. Then employ a hyperlocal social media marketing strategy to establish yours as the preferred brand. This week on Stay Paid, we talk with Charles Weinraub, host of the Handsome Homebuyer podcast and… Read more »
