Stacey McShane is in a niche market. The company she works for, HP Flanagan, Inc. Builders, knows it’s crucial to stay in touch with past clients because, as luxury builders, they thrive off of the referrals of satisfied customers. American Lifestyle magazine is their way of staying in front of their most important contacts. “Its… Read more »
Customer Story: “Its Got a Taste of Class”
Reach Out to Clients for Holiday Marketing Touchpoints
Holidays and seasonal events are not only a great opportunity to promote your business and brand, but can serve as a platform for thoughtful connections between you and your clients. Christmas and Thanksgiving are obviously key opportunities, but even the holidays that go by without a second thought could prove extremely lucrative for you. You… Read more »
How to Use American Lifestyle Magazine as a Follow-Up Method
In real estate, following up with past clients and prospects is an integral part of staying top of mind. But it can be challenging to discover a catchall method that doesn’t seem too pushy or random. However, sending a high-quality marketing tool, like American Lifestyle magazine, presents you with numerous opportunities to reach out to… Read more »
Where to Network
Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
How Getting a New Puppy is Like Starting a New Career
Just recently my husband and I brought a new puppy into our lives. This is Rubble, an 11-week English Cream Retriever. While he’s undoubtedly adorable (I may be a little biased), these past few weeks have been particularly trying on our fresh marriage and lives as a whole. A few nights ago, while lying in… Read more »
Ep. 6: How to Build the Perfect Landing Page (Part 1)
When it comes to creating any advertising campaign, one of the best ways to ensure that it garners ROI is to create specific landing pages that correspond to specific campaigns. If you spend a lot of time listening to podcasts, then you’ve probably heard landing pages used by companies that sponsor your favorite series. They… Read more »
The Death of the Service Industry
There was a time when you didn’t grab your own food items at the grocer. A shopkeeper would build an order for you after you gave them a list. At department stores, clothing and other wares didn’t have price tags, a counter person would price items on the spot and haggling would ensue. Self-service innovations… Read more »
Do You Take Care of Your VIPs?
The Pareto Principle states that 20% of the efforts create 80% of the results. Certain industries, like culture, economics, and mathematics, preach it as gospel. There are a ton of applications for this rule. It also applies to sales. In various verticals, 20% of your clients drive 80% of your commissions. Some companies might have… Read more »
Candy Business Cards
As an agent, finding innovative ways to market yourself can help set you apart from your competition. But oftentimes, the creative wheels get stuck and you end up reusing the same marketing methods time after time. This Halloween, put the candy to good use, and use this printable template to create candy business cards. Simply… Read more »
9 Things You Don’t Want the Discount Version Of
Everybody loves a great deal. But in a world filled with steep discounts and exaggerated claims, sometimes things really are just too good to be true. When sellers are faced with the option of selling their home themselves, it seems like a great way to save some money. But cutting out a realtor is just… Read more »
How to Handle Difficult People in Business
In real estate, dealing with these kinds of colleagues can seem impossible. But even if you want to pull your hair out and storm away from the negotiating table, follow these tips to play the long game and make sure you win the war. Video Transcription Alright, so we’ve all been in that situation where… Read more »
Create a Bulletproof Value Proposition Today
Whether or not you’re in sales, we sell ourselves everyday. If you do get paid commission, then you will need to be able to tell the world why you’re better than the rest. By creating your own personal value proposition, you can highlight everything that makes you amazing. Video Transcription Guys today I want to… Read more »
