Most people who call sales a career don’t necessarily take the time to compose a specific value proposition. They have a loose idea of what they bring to the table, but they haven’t compressed it something concrete that they can memorize like a prayer and rework like a proposal. In sales, when we go to… Read more »
How to Compose a Compelling Value Proposition
No Instant Gratification with Lead Generation
Leads have always been big business. These days it seems that there are thousands of companies serving hundreds of industries that all claim to have a wellspring of leads. You can dip into their supply, for a price. Other professionals drum up their own leads with a series of generation efforts. They use marketing, social… Read more »
The Content REALTORS® Need to Be Writing
For years now, real estate agents have been told that they need to be blogging . That is usually the extent of the advice, and, while it’s a great tip, it doesn’t provide much of a starting point. Agents are busy. Between prospecting, showing, closing and all the steps along the way, it’s easy to… Read more »
The Secret Behind Facebook’s Boosted Posts
If you’re unfamiliar with it, using Facebook as a paid advertising method can seem like uncharted territory. However, if you’re looking to get started, a boosted post is a relatively simple way to garner more exposure and engagement with your audience on Facebook. What is a boosted post? It’s important to note that a boosted… Read more »
Do You Take Care of Your VIPs?
The Pareto Principle states that 20% of the efforts create 80% of the results. Certain industries, like culture, economics, and mathematics, preach it as gospel. There are a ton of applications for this rule. It also applies to sales. In various verticals, 20% of your clients drive 80% of your commissions. Some companies might have… Read more »
Ep. 360: 6 Keys to Holding Employees Accountable
Accountability in the Work Place Who should listen: Managers, business owners, project leaders, and anyone else who has supervisory responsibilities and struggles with holding people accountable. Key idea: A focus on clarity and a commitment to upholding firm standards and consequences can help to avoid the many issues associated with poor employee performance. Holding… Read more »
Lucrative Facebook Ads Made Easy
Facebook advertising, if done properly, can give real estate agents a ton of bang for their buck. You can expand your brand to as many people as you’d like. Follow these steps to target renters and and drive leads into your funnel. Video Transcription Alright guys so we’re on this mini series of how to… Read more »
How to Stand Out at Your Next Listing Appointment
Are you tired of walking away from listing appointments with nothing to show for it? If so, you’re not alone. A few years back, the National Association of Realtors published research stating that 93 percent of all homes were sold by just 7 percent of agents nationwide. That leaves a lot of competition for the… Read more »
How Financial Advisors Can Connect with the Next Generation
Updated September 2023 “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretzky, former professional ice hockey player and head coach There’s a great business lesson for financial advisors hidden within Gretzky’s words that are especially relevant given the tremendous wealth… Read more »
3 Tips for Hosting a Stellar Open House
The open house has long been one of the most important marketing events for real-estate agents. Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community. It presents the house that’s… Read more »
How Financial Advisors Can Retain Female and Next-Generation Clients [Free Ebook]
If a business reported that they couldn’t reach half of their client market, you’d probably think, “That business is in serious trouble.” That’s exactly what is happening with most financial advisors. It seems like every few months another article comes about how advisors have trouble connecting with female clients. And they aren’t doing much better… Read more »
Influential Speakers at Inc. Women’s Summit
Inc.’s annual Women’s Summit is here again, and this year’s lineup of powerful female speakers is nothing short of inspiring. From entrepreneurs to tech moguls, all of the women set to speak at this event have made their way to the top from the ground up, and will be on hand at the November 3… Read more »
