When it comes to a high-dollar item or service, the power of personal interaction is crucial to moving prospects through the funnel and turning them into clients. That is where the power of the phone comes in, because any salesperson that can master cold calling can create their own success in nearly any industry. In… Read more »
Ep. 3: The Art of Cold Calling
3 Reasons Millennials Are Choosing Suburbs Over Cities
As a real estate agent, you probably don’t consider millennials your target clients for suburbia. However, more and more recently, there has been a large influx of millennials making their way from the cities back to the comforts of white picket fences and cul-de-sacs. While some still want the craziness that city life embodies, others… Read more »
Customer Story: “It’s Not Your Typical Piece of Marketing”
Michelle Renteria understands that prospects have more resources than ever before when it comes to realty. She has to go above and beyond to stand out. “Creating value for our client is really important, and can be challenging.” She uses American Lifestyle magazine as a cornerstone of her outreach because, “It’s really packaged so beautifully,… Read more »
REALTORS® & Renters: A Winning Combination
“You’re either paying your own mortgage, or you’re paying someone else’s.” That sobering fact, wisely stated by a real estate agent and friend of mine, was all it took to get me thinking about homeownership. I’ve been renting, in some form or fashion, since I was 18 years old. The agent called attention to the… Read more »
3 Critical Home Inspections for Newly Built Homes
Many buyers have heard a lot of horror stories when it comes to maintaining an older home. So, when they go to buy a house, they choose to take up residence in a brand-new property thinking it will be hassle free. More often than not, a brand new home will be less prone to issues,… Read more »
Never Dance Around the Close
I teach everyone on my sales floor to “assume the close,” meaning they should go into every pitch already convinced they are going to land the client. Reality dictates that there is still a long way to go. Objections will arise, and more than likely the sale won’t happen, because sales is a losing game…. Read more »
Make Your Car Your Office
Most agents use their drive time to make phone calls and stay in touch with all their contacts. Since agents spend so much time in their vehicles, it only makes sense that they transform their car from a basic mode of transportation to a bona-fide rolling office. Here are some solutions to getting your ride… Read more »
The Most Important Question to Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
Spring Marketing Strategies That Get You More Leads
How does the old saying go—April showers bring May flowers? Well, the same goes for your lead generation this season. As the spring market heats up, the opportunity to secure new leads (and foster old ones) is skyrocketing, you just need to know how to make the most of one of the busiest times of… Read more »
3 Quick Tips to Improve Your Door Knocking
For a Realtor®, lead generation is the mainstay of the industry. From cold-calling to email campaigns and social media ads, the industry is inundated with lead generation tactics. Yet the old-school door-knocking method is often overlooked. If done correctly, pounding the pavement can be an extremely effective, and, frankly, can open more doors than other… Read more »
Perfect Closing Gifts for Spring
It won’t be long before winter ends and people emerge from states of partial hibernation to start looking for homes. The energy of spring is on the horizon and that means a busy season for real estate agents. Hopefully you have remained in touch with your sphere over winter and will be able to hit… Read more »
Analyze the Intent of Your Customers
Deep down, what do your clients really want? They obviously want to buy or sell a house. But any good real estate agent knows that a client wants so much more than four walls and a roof. Home ownership holds a lot of meaning to the people making the purchase or sale. No two clients… Read more »
