Social Selling: Another Tactic for Building Relationships Who should listen: If you’re a sales professional eager for ideas about how to best use social selling to produce more leads, then this episode is for you. Key point: Don’t forget the “social” in social media. Regardless of how you build business relationships, the process takes… Read more »
Ep. 244: Social Selling—How Not to Get Left Behind
Zillow’s Embarrassing Glitch Should Be a Wake-Up Call for Agents
It’s not the first time Zillow has experienced a glitch, nor is it likely to be the last, but during the weekend of January 16, agents were surprised that they could not see their listings and past sales on their Zillow profile. The problem occurred as Zillow was migrating “from thousands of disparate data feeds to… Read more »
Ep. 219: Marketing in 2021 with Dustin Brohm
Content Marketing for Real Estate Agents Tips for beginners and others who want to diversify their marketing plan The only thing you might know about content marketing is that it involves, dare we say it . . . writing. And for that reason, you may have avoided it like a vampire avoids sunlight. You… Read more »
How Rising Prices Could Affect the 2021 Home Market
Unprecedented doesn’t begin to describe the last year and there seems to be no end in sight to the impact that COVID continues to have on real estate markets throughout the US and around the world. As home prices continue to rise, it is essential to think about the implications of these financial shifts on… Read more »
How to Create an Effective Branded Facebook Ad
When you’re a service-based salesperson looking to grow your business on Facebook, getting the word out about what you sell is only part of the equation. You also need to work hard to build trust and add value to the lives of your clients and prospects. Branded Facebook ads will help you get in front… Read more »
3 Things Every Agent’s Marketing Plan Needs
Updated October 2023 We’re guessing that if you’ve found this blog post, you likely already know a thing or two about marketing plans, but you’d like to get a few pieces of advice to take your plan to the next level. As such, you probably already understand the many benefits that come from mapping out… Read more »
How to Create a Facebook Open House Ad
Are you looking to launch an engaging, targeted Facebook ad for your open house, listing, or other product or service? Today on Put a Put a Pin in It, Andrea Tremper gives step by step instructions for creating an effective targeted ad that will really get results. Video Transcription Whatever line of work you’re… Read more »
The Most Important Question a Real Estate Agent Can Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
The Benefits of Hosting a Real Estate Open House
For better or for worse, the concept of an open house has been a longstanding tool in real estate. An open house allows potential buyers the opportunity to walk-through a listed home to get a perspective they might not pick up from photos and descriptions. As productive as that sounds, open houses alone rarely result… Read more »
A Trip Down Marketing Lane
Nostalgia has always been used as a marketing tactic and likely always will be. Why? It’s effective, and this effectiveness stems from our collective craving of familiarity. Though some people are more open to change than others, you can almost guarantee that a sales pitch that harkens back to something memorable will win every time…. Read more »
How to Sell Homes to Renters with Direct Mail
Renters are one of the most overlooked groups when it comes to lead acquisition. Few people would rent if they knew they could buy, and direct mail is a perfect way to spread your brand and educate renters into your funnel and into homes. Video Transcription Alright so we’re in this mini series of going… Read more »
6 Questions for REALTORS® to Drive Testimonials
Why did you decide to move? What separated me from the competition when you were choosing a relator? What did I do best to help advance your purchase or sale? Would you ultimately recommend my services to friends and family? Would you use me for a future real estate transaction? … Read more »
