It can be nerve-wracking to introduce yourself to a stranger and want to immediately impress them. But there are plenty of ways to ensure the first time you meet someone, they’ll be guaranteed to remember you. Smile You don’t have to look like a kid on Christmas morning all day. Instead, you want to exude… Read more »
5 Ways to Make a Great First Impression
The Power of Belief
Many of us are not lucky enough to represent a product we love when we take our first sales job. Instead, we hype steak knives or exaggerate the quality of used cars. These are the proving grounds that churn out salespeople—boot camps where we learn what we’re made of. We get a taste of the… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
How These REALTORS® Increased Their Referrals by 20%
Like many real estate agents, Tom and JoAnn Jacobs are busy working with their clients, but they still wanted to stay in touch with their past clients. Whatever they did to maintain these relationships had to be easy, affordable, and something their clients would love. Their own personally branded magazine was the answer. Check out… Read more »
What Every Real Estate Agent Needs to Know About Niche Marketing
It takes guts to decide to focus on a niche. It feels limiting not going after every one. More often than not, though, marketing to less people actually leads to more business. How is that possible? The short answer is that specializing in a niche focuses your marketing, which makes it more compelling. You can’t… Read more »
3 Steps to a Profitable Social Network
Last year, the sales manager at a car dealership told me about an embarrassing episode involving one of his salespeople. Apparently, this guy’s grandmother came to the dealership and bought a car, not from her grandson, but from another salesperson! She didn’t dislike her grandson (at least as far as I know). So why didn’t… Read more »
5 Proven Ways Agents Can Earn Trust and Build Rapport with Clients
Building trust with your clients, whether in real estate or any sales profession, gives you a competitive advantage because it helps form long-term relationships that drive repeat business, referrals, and word-of-mouth marketing that attracts new clients. In fact, a study by the Keller Center for Research at Baylor University found that trust has been shown… Read more »
Mailing List Tips: Identify Your Connectors
If you’ve read Malcolm Gladwell’s book, The Tipping Point, you’ve learned about three different archetypes of people out there: Mavens Salespeople Connectors Mavens are the knowledge bases in life. They seem to have random trivia stuffed in every nook and every cranny of their brain and are happy to share anything with you. These are… Read more »
Article Spotlight: CRAFTED at the Port of LA
Housed in a WWII-era port warehouse on the LA waterfront, CRAFTED at the Port of LA provides local artists an opportunity to share their handmade goods with the public in a unique, open market environment. Widely known as America’s Port, the LA waterfront is America’s premier gateway for international commerce, and because port operations are… Read more »
How to Pull Employees Out of a Slump
As a manager or business owner, one of your biggest responsibilities is motivating your workforce. Whether you have 5, 50, or 500 employees, it’s inevitable that there will be bumps in the road. Here are three tips to empower your team to go above and beyond, and enrich their experience within your organization. Video Transcription… Read more »
Stop! Do You Have These Bad Social Media Habits?
If you haven’t already put a lot of work into boosting your social media presence, what are you waiting for? Facebook, Instagram, Twitter, and the like, are proven ways to increase your engagement with potential clients and can contribute to solid leads in your pipeline. On the flip side, if you feel like you have… Read more »
Win the Spring Market with Local Events
When it comes to success in the competitive spring real estate market, top performing agents know it’s all about making connections. Sure, you’re going to differentiate yourself from the competition by providing exceptional service, but you’ll only get to that point if you’re able to build relationships first. That’s where local events come in. By… Read more »
