From your messages on social media to your phone calls, every interaction with a client is an opportunity to make a lasting impression. You may have heard that it’s important to allow clients a look into your personal life. The 80-20 rule, as it’s often called, encourages a balance of personal content and business-or-industry-related content… Read more »
Personal Marketing with Your Letter
Measuring KPIs at Every Level
You’ve heard it all before: establishing KPIs is a critical step in growing your business, but if you’re measuring the strength of your company based on how many leads your human resources department brings in and the budgeting power of your sales team, you won’t get much accomplished. The point is, KPIs are important, but… Read more »
How to Build Authentic Relationships on Social Media
We all know that using social media for business purposes is beneficial, but what type of content should we be sharing? In today’s episode of Above the Noise, Luke provides three tips to help you create personal content and build authentic relationships in the process. Video Transcription Alright guys, so being authentic is one of… Read more »
What the Predictive Index Can Tell You About Your Salespeople
While making the decision to expand your sales team is an exciting one, it’s only the first step. Next comes the taxing effort of recruiting someone. We all know that finding the perfect salesperson can be a hefty investment of both your time and money. So, how can you ensure that you’re making the right… Read more »
Interview with Tiffany Beltran: How to Brand Yourself on Social Media
Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »
How to Utilize Facebook Friend Lists for Follow-Up
Even the most unorganized person can appreciate a good list every once in a while. There’s no denying that creating and following a list can help increase productivity. But, what about finding that productive balance while on social media platforms such as Facebook? Fortunately, Facebook offers a feature that allows users to categorize their friends… Read more »
Honesty is the Best Policy for Marketing
No one likes to be disappointed, but everyone likes to be pleasantly surprised. This is the theory behind some of the world’s greatest honest marketing campaigns. When you’re honest about the quality of your services, you aren’t leaving customers with unrealistic expectations of what you have to offer, or worse, leave them feeling like you… Read more »
Ep. 501: Embracing Failure: The Key Catalyst for Personal Growth and Success
Success and Failure: Two Sides of the Same Coin What makes successful people different from most others who fail isn’t that they don’t make mistakes—it’s that they’ve learned to fail well. Failure is the key to success—we hear it said all the time, typically when some well-intentioned but nonetheless unaffected supporter is trying to… Read more »
Learn How to Respond to Your Mistakes
We can’t get it right every time. We are bound to mess up something at work, whether its forgetting a meeting, an email, an important phone call—we are only human. What’s important is how we respond to our mistakes. Every bad experience can always have a positive outcome if we allow ourselves to learn from… Read more »
The One Thing Thought Leaders Won’t Acknowledge
In the last few years, there has been a sharp rise in the amount of thought leadership throughout the business world. Thought leaders make for great sources because they have experience directly related to what they talk about. When we turn to them for inspiration or instruction, we can benefit from the mistakes they have already… Read more »
Ep. 25: How Emotion and Sales Go Hand-in-Hand
“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” – Dale Carnegie When it comes to sales, human connections are extremely important. From nurturing a prospect to developing a relationship that carries… Read more »
3 Ways to Tactfully Deliver Bad News to Clients
As a REALTOR®, the majority of your time will be spent managing your various relationships with clients. Unfortunately, just like any other relationship in your life, there will come a time when you become the bearer of bad news. Whether it’s losing out on a dream home or that the inspection headed south, bad news… Read more »
