Cold-Calling Techniques Why dial blindly when data can point the way to cold-calling strategies that convert? Who should listen: Sales professionals looking for ways to increase the effectiveness of their cold-calling strategies. Key idea: The more often you place cold calls, the easier it will become and the more successful you will be. If… Read more »
Ep. 340: 8 Stats That Destroy What You Thought You Knew about Cold Calls
Ep. 433: No Fear | Embrace the Possibilities of Success and Realize Your Dreams
Are You Afraid to Be Your Best? A Fear of Success Can Be as Detrimental to Achieving Your Goals as a Fear of Failure Key idea: Many people enjoy basking in the light of their hard-won achievements, but there are others who are keenly aware of the downsides to success and fear its implications…. Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads
Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
5 Creative Holiday Marketing Ideas for Agents
You may be one of those real estate agents who figures that holiday marketing is primarily for other small business owners—owners of retail shops or whatnot—but you send your holiday greeting cards anyway because . . . well, it’s the thing to do. But here’s the deal. Done well, creative holiday marketing ideas can lay… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »
Ep. 170: How to Develop and Position Your Brand
How to Build a Brand An introduction to small business branding Branding your small business is an exceptionally important part of your business plan, but that doesn’t mean it has to be complicated. If you’re just starting out or if you’re thinking about rebranding a small business, you could hire a branding agency or… Read more »
Insider Tips for How to Find Real Estate Leads on Facebook
There’s quite a lot to understand about how to find real estate leads on Facebook. And it certainly takes a fair amount of work to target the right audience and close any leads you do get. But worry not—you’ve come to the right place. Read on, and you’ll get the inside scoop from our crack… Read more »
Ep 122: Top 9 Sales & Marketing Tips from Stay Paid’s A-List
At Stay Paid, we have conversations with top producers from the worlds of real estate, financial services, and other fields, with the goal of giving you actionable advice you can implement in your own business. Today on Stay Paid, hosts Luke Acree and Josh Stike share some of their favorite golden nuggets of wisdom… Read more »
