Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
What You Can Learn from the Top Email Marketing Campaigns
Email marketing is a powerful tool, and proving to be even more so as time goes on. Revenue has been shown to increase nearly 320% through welcome emails alone, which is more than any other form of business to consumer communication. When done right, they work. Here are just a few of the top email… Read more »
Ep. 54: Get to Know the Hosts of Stay Paid
Ever wonder how Stay Paid stars Luke and Josh got their start? From growing up to starting ReminderMedia from the ground up, this episode dives into the backgrounds of the guys behind Stay Paid. Listen to this special episode of Stay Paid and hear Luke and Josh discuss their upbringing, their love for sales, and… Read more »
How to Create a Winning Logo
Your logo is the testament to your personal brand. A great logo can help inspire prospects, and bring you success. On the contrary, a poor logo can be nothing short of disastrous. But, what exactly should be considered when designing a logo? We figured we’d get some insight from a few professionals! Our Creative Services… Read more »
Direct Mail with Cookies and Tracking
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many don’t understand is that direct mail is most successful as a piece of your marketing strategy, not the whole puzzle. In fact, to garner the most results, there are a few additional steps that need to be considered… Read more »
Here’s Why You Need a Business Podcast
Podcasts aren’t just for your weekly servings of pop culture and unsolved true crimes. In fact, a podcast can be a useful tool to help you build both your brand and your business. Over 112 million Americans have listened to a podcast in 2017, which is up 11% from the previous year (Edison Research). With… Read more »
4 Ways to Connect with Family Over the Holidays to Build Your Business
The holiday season is in full swing. That means the next few weeks will be full of delicious food, festive cheer, and an abundance of family time. While catching up with long-lost family members involves a lot of small talk, one thing that should always be brought up in your conversations is your business. Act… Read more »
S.M.A.R.T. Goal Setting Prevents Failure
Setting the goal is the easy part. Accomplishing the goal is a different story. When you set out to tackle a new project, or embark on a journey of improvement, break down your action steps with this simple acronym. It will help guide you toward success and further accomplishment. Video Transcription Alright, we’re all trying… Read more »
Top 12 Home Blogs to Share with Clients This Fall
When you’re a real estate agent looking to use social media to build client relationships, you want to keep engagement up while making sure your business remains top of mind. Of course, that can be a tough balance to strike. The key is to offer relevant content that doesn’t feel overly salesy. While you don’t… Read more »
Ep 100: How to Find Your Passion and Succeed in Business (with Steve Acree)
Steve Acree is the founder and CEO of ReminderMedia. Since 2003, our company has helped tens of thousands of service-based sales professionals close more deals and retain more business. Today on Stay Paid, Steve shares his amazing journey through sales, from his earliest experiences as an entrepreneur to starting ReminderMedia in a garage and… Read more »
How to Create a Client Persona
Creating an Ideal Customer Persona A clear understanding of your ideal customer allows for more targeted marketing, enabling you to tailor your products, services, and communications to meet their specific needs. Back in 2009, the people at Tropicana decided to rebrand their orange juice with a newly designed carton. They replaced the decades-old image… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
