Staying relevant as an agent is crucial to your success, but in an ever-changing technological climate, it can be a challenge. Here are three tips to help you stay on top of your game—even in the midst of the industry’s technology boom. Video Transcription Alright, so we’ve all heard the debate that as technology is just… Read more »
Here’s How Agents Can Leverage Technology
Ep 119: Danny Morel – Become Relentless and Discover Your True Self
Danny Morel is an author, broker, coach, and entrepreneur with more than 20 years of experience in the real estate business. He’s also the founder of Relentless—an annual three-day event where attendees from all over the world come to have their lives and businesses transformed. Today on Stay Paid, Danny shares his amazing… Read more »
Ep. 169: Mary Grothe – How BQ Beats Out EQ When Driving ACTION in Sales
Bringing Business Intelligence and Emotional Intelligence Together There is some concern that the sometimes-fanatical allegiance to big data analysis, and the business intelligence it inspires, might overshadow the humanizing influence of the emotional intelligence people bring to decision making.[1] That’s a lot of big ideas shoved into one small sentence, so before we go… Read more »
Ep. 337: How to Build Trust with Clients (with René Rodriguez)
Building Trust with Clients Who should listen: This episode is for salespeople who are curious about what neuroscience can teach them about influencing behavior and building trust with their clients. Key idea: The only thing that makes providers of the same service different from one another is the unique customer experience they can provide… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
Are You Leaving a Lasting Impression on Your Clients?
The only thing that separates you from your competition is your brand. Luke Acree talks about how to create an impression piece that will wow prospects and get you more clients. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive a little deeper into this strategy… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
7 Tips for Generating Referrals Using American Lifestyle
Sending American Lifestyle magazine is a great way to thank your clients for their continued business. Although they will appreciate the gesture, you can’t guarantee you’ll build brand advocates by just sending the magazine. To really engage recipients, you’ll have to take a more proactive approach. Whether you’re mailing for the first time or you’ve… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
5 Tips for Building a Personal Brand
Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
