Staying relevant as an agent is crucial to your success, but with the continuous introduction of newer real estate tech, it can feel like quite the challenge. Here are things you can do to stay on top of your game no matter what the “next big thing” might be.

Video Transcription

We’ve all heard the debate that as technology evolves there won’t be a need for real estate agents because consumers will be able to purchase your home online and do everything online. I don’t agree with this, but in today’s video, I want to give you guys three things to think about to help your business stay relevant to leverage technology and not be replaced by it.

1. Showcase your expertise

The first point that I believe every agent should focus on in their business is their experience. See, the truth is guys I can invest my money in the market today by myself I don’t need a financial advisor, but I still choose to use one. Why? I use one because of the experience that they bring to the table. They spend their life, their passion, educating themselves, watching the market. They see things and know things that I don’t know. So, I want that in my life. Yeah, I can do it by myself, but they bring that experience.

I heard a great example one time that says an agent should be like a Sherpa. I can climb Mount Everest by myself, I can get a GPS, I can get the tools I need to climb Mount Everest. I’m not going to do it because I want a Sherpa to guide me that’s been there before, that can warn me and help me be the best I can be on that journey. So, focus on your experience showcase that in your presentations, showcase that in your marketing.

2. Play up convenience

Second point is focus on the convenience. What do I mean by the convenience? Well it used to be that I had to call an agent to get information on a home or to even see the home. Now I can get by by checking the Internet, looking at the square footage there. I basically get all the facts I need. But, what you can bring to the table is you can bring the convenience factor—you can find the houses for me because you have the time to focus on that and save me that time and effort.

Even more important, when we’re at the close, you know how to huddle all the vendors together. You can take care of that information for me so I don’t have to worry about the inspection. I don’t have to worry about talking to the mortgage person. You’re my person, making it super convenient and that’s why I’ll pay you and hire you because you saved me the most critical thing I need which is time. If you can save me time, I’ll pay you. So, focus on the convenience.

3. Leverage personal service and attention

And then the third and final point is focus on the human connection. See the computer and the data will always tell you the stats that this person has three kids and the stuff about the home, but what they can’t tell you is that little girl that not only is she in ballet, but dance is her passion and that’s been you guys’ passion for her in her life.

You can understand that because of the human connection that you can have. You need to leverage that in your business. And what I mean by that is personalize your service if you know that there’s this family that has a daughter Judy that loves ballet when you show a home look up all the ballet schools in the area let them know that hey two miles down the road there’s a great ballet school. Because that is going to build that human connection that technology can’t build and the truth is people want to do business with people they know, like, and trust. Build that trust and likability by connecting on an emotional level.

The takeaway

So there you have it guys. There are three points to help you stay relevant in a world where real estate tech is touted as “the end of the agent.” If you like these points, subscribe to our YouTube channel, and check us out on Facebook and Instagram, but most importantly take action on this today!