How to Utilize Facebook Friend Lists for Follow-Up

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Even the most unorganized person can appreciate a good list every once in a while. There’s no denying that creating and following a list can help increase productivity. But, what about finding that productive balance while on social media platforms such as Facebook? Fortunately, Facebook offers a feature that allows users to categorize their friends into lists.

How does the friend list feature help sales-based professionals?

Human connections are crucial to business relationships. Being able to connect on a personal level with past and current clients and prospects can make a world of difference when securing future business. And Facebook’s friend list feature allows you to do just that.

Unfortunately, thanks to Facebook’s algorithm change, the majority of organic content goes unnoticed. In fact, statistics claim that only 2 percent of non-paid content gets seen on a daily basis. Meaning you’ll miss the majority of your friends’ posts, through no fault of your own. With the friends list feature you’re able to stay up-to-date with the content that matters the most to you, making it easier to leverage for follow-up purposes.

When grouping your friends, consider creating different lists that include past clients, family members, you social sphere, and local business professionals. This will help you identify who is who, and compel you to keep track of important updates to bring up during your next conversation.

How to create a list (on a desktop):

  1. On the left-hand side of your News Feed, scroll until you find Friend Lists.
  2. Click Create List. Ignore the Members box for a moment.
  3. Click Create.
  4. On the next screen, click Add Friends to List.
  5. Click the images of the friends you want to put in your list.
  6. Click Finish.


The takeaway

If you’re looking for a way to spruce up your social media marketing plan and improve your follow-up tactics, utilizing Facebook’s friend list feature is a no-brainer, regardless of your profession.

Special thanks top performing California real estate agent and special podcast guest, Nick Ahrens for sharing this tool tip with us.