With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
The Best Real Estate Postcards for Farming
Ep. 258: How to Move Prospects Through the 8 Phases of a Sales Call
How to Make a Sales Call A Step-by-Step Guide to Outbound Phone Sales Who should listen: Salespeople prospecting for leads who need a framework to organize their sales calls and seamlessly move their prospects through their funnel. Key idea: Using a script is essential when making cold calls, but they don’t have to be… Read more »
Ep. 141: Ed Stulak- Grow and Maintain Your Following on Instagram
Ed Stulak is a New Jersey licensed REALTOR® and social media star. He has a new course that teaches everything he has learned over the last eight years about building a following on Instagram, including the basics of Instagram, personal branding, and strategies to build your following. He has been featured in publications… Read more »
Ep 137: Patrick Brewer – How to Turn Strangers into Raving Fans
Patrick Brewer is the founder of SurePath Wealth, an ensemble financial practice with seven offices across the country. He’s also the host of The Model FA podcast, which covers best practices for financial advisor practice management and marketing. Today on Stay Paid, Patrick offers strategies for connecting with prospects, and ultimately turning them into… Read more »
Ep. 7: How to Build the Perfect Landing Page (Part 2)
On the last episode of Stay Paid, we gave listeners a general overview of landing pages, and by the end of the episode we realized there was still much more to discuss. We’re going to talk about the main type of landing pages, how to create pages that convert visitors, and different tools and services… Read more »
Ep. 432: How to Be an Authority Even If You’re New to the Game
Authority Marketing Positioning Yourself As the Expert (Even If You’re Not) Key idea: Being seen by your target audience as an authority isn’t so much about genuine expertise as it is about positioning yourself as an expert. Mike Saunders is a speaker, bestselling author of four books, and successful business coach who holds an… Read more »
How to Share ALM Content on Social Media
In order to stay top of mind with your social media followers, you need to consistently offer them something useful. Luckily, you’ve got plenty of great, engaging content available from American Lifestyle or Start Healthy magazine! In the first episode of our new weekly video series, Put a Pin in It, ReminderMedia Brand… Read more »
Ep. 242: 8 Ways to Get FREE Leads
Free Real Estate Leads for Agents Who should listen: This episode is for agents who are willing to put in a little sweat equity to find free leads rather than spend a small fortune on dubious ones. Key point: For agents without large marketing budgets, there are a large number of ways you can… Read more »
Ep. 149: Mike McCann – How Philly’s #1 Real Estate Agent Sold Over 10,000 Properties
Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career. On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Ep. 486: How to Forge a Legendary Brand Using the Potency of Stories
“People Don’t Buy What You Do. They Buy Why You Do It.” ~ Simon Sinek, leadership expert and author Authentic, detailed, and well-crafted stories leave an emotional impression on your audience that is more persuasive and longer lasting than simple facts. Roger Short believes, as he says in his Stay Paid interview, he is… Read more »
Ep. 203: David Meltzer – Ego is the Enemy
Making Difficult Decisions When you find you can’t make a decision, 99% of the time it’s fear that’s standing in your way. Some people have no trouble with problem solving and decision making. Seemingly free of doubt, they take some of the hardest decisions to make in stride. It appears as if making tough… Read more »
