Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
10 Tips Agents Can Use to Advertise on Social Media
Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »
The Benefits of Client Testimonials for Agents
In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful testimonials that can help increase the volume of your sales. But you may be wondering—just how,… Read more »
3 Practices Every Business Should Continue Post-Quarantine
Despite this being a strange and difficult time for business owners, many have gotten creative and adapted in order to stay afloat. Whether it be offering takeout or upping their online marketing, innovation has been the name of the game. But what happens when quarantine ends and business is allowed to resume as normal? Should… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
Ep. 295: How Dave Fink Is Reinventing Direct Mail for a Digital World
Bridging the Gap Between Direct Mail and Digital Marketing Who should listen: Any marketer who wants to be smarter about how they plan, execute, and track their direct mail campaigns. Key idea: With new technologies, direct mail is becoming increasingly sophisticated with capabilities to predict and respond more quickly to lead-generating opportunities. Action item:… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
Ep. 89: Build Your Brand with These Digital Marketing Tips (with Today’s Business)
Chaz Cervino and Tom Ottaiano started out as teammates in Hofstra University’s football program. Today, they are the president and CEO (respectively) of Today’s Business—a rapidly growing digital marketing agency that has worked with top athletes, luxury real estate companies, and countless other industries. Today on Stay Paid, Chaz and Tom offer tips for… Read more »
Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews
Will Penney is the president of Penney Real Estate Co., and he has been a licensed REALTOR® since 1988. During his career, he has sold over $250,000,000 worth of local real estate. Will is among the top 5% of REALTORS® to be a Certified Residential Specialist, and he is the highest-rated REALTOR® in Northeast… Read more »
Ep 81: Increase Your Income with Gratitude (with Kim Angeli)
Kim Angeli is the founder and president of Grateful Box, a company she started in 2016 after selling her insurance business for 600 percent profit. Her goal is to help salespeople think beyond the transaction, and to encourage people to connect outside of social media. Today on Stay Paid, Kim reveals how gratitude and… Read more »
