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Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)

 Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »



Ep. 151: Jay Baer – NYT Best-Selling Author Jay Baer on Why Sales Is About Help, Not Hype

 Talk about turning marketing on its head!! Jay Baer preaches Youtility. In short, Jay wants you to give away what you know. For free. The key to getting attention, demonstrating goodwill, building trust, developing a reputation, and eventually earning back all the good things you’ve done in the form of profitable business, is by… Read more »


Ep. 173: Adam Holt – Want Clients to Trust You? Lead with Advice.

 How to Build Trust with Customers When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all… Read more »


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Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1

 How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »



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6 Video Marketing Mistakes Every Agent Must Avoid

Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »


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5 Easy Steps to Building a Facebook Business Page

MixBloom reports that the average person spends nearly 31 minutes per day visiting Facebook, making it a popular platform to utilize for both personal and business purposes. In fact, thousands of businesses rely on Facebook’s advertising features to garner profitable web leads. Not only can advertising on Facebook expand your customer base, but it can… Read more »


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Ep. 315: The New Threat to Email Marketing Automation (with Andy Mowat)

 Will Email Become a Paid Marketing Channel? Who should listen: The implications of what our guest reveals are so incredible that everyone who interacts with email should listen. Key idea: The goal is to give email recipients a defense against the bad behavior of marketers. Action item: Before sending your next email, ask yourself… Read more »


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Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)

 Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »


Ep. 246: 5 Consumer Trends That Are Rocking It in 2021

 Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »


Training for Real Estate Agents: Beyond the Brokerage

Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »