Free Real Estate Leads for Agents
Who: This episode is for agents who are willing to put in a little sweat equity to find free leads rather than spend a small fortune on dubious ones.
What: From ReminderMedia’s 3-part series on how to get free leads, the Stay Paid pals review the 8 tactics featured in Part 1 of the series.
Action Item: Pick one of the 8 tactics (or one from another part of the series), and implement it.
They say nothing in life is free. Well, “they” are wrong.
In ReminderMedia’s 3-part series on how agents can find free leads, which includes finding free buyer leads and free seller leads, you’ll find 19 total ways to generate leads without spending a penny.
You will, however, need to put in a little work.
Here we’ll summarize Part 1 of the series. Then, to motivate you to diversify your lead generation sources even more (because you can never have too many), we’ll give you a sneak peek of Parts 2 and 3.
In this week’s Silver Dollar episode, we explore in more detail the 8 ways proposed in Part 1 of the series. They are:
1. Remind family and friends that you’re in the business.
It’s true. Even your family and friends will either forget or not fully understand what you do for a living. The story Josh tells proves it. Just like clients, you need to help your closest contacts keep you top of mind.
2. Introduce yourself to the people in your social circle.
You meet people all the time in all kinds of places. And you never know who may need an agent, or who knows who. Luke provides a conversation starter that is so fluid and organic, it provides you with the perfect opener to talk about what you do for a living.
3. Exchange names with the people who provide you with services.
People who provide you with services, especially services for your home like plumbing, electrical work, and landscaping, provide those same services to others. These professionals are in the perfect position to know who needs an agent.
4. Reach out to past clients.
Of course, building and nurturing relationships is what ReminderMedia is all about. We naturally favor this approach to garnering free leads as a result of referrals and recommendations.
5. Partner up with related businesses.
This is another of our favorite tactics. In a noncompetitive way, you can agree to promote to your clients the owners of industry-related businesses in exchange for them doing the same. Examples include insurance, finance, estate planning, home design, funeral services (when survivors need to sell the deceased’s home), retirement communities (when seniors want to downsize), and service providers like those listed above.
6. Volunteer at, speak at, or attend community events.
Being involved in your community is an important aspect of you becoming known, liked, and trusted. It also helps to promote you as the local expert.
7. Write or contribute to articles, podcasts, and publications.
You can write your own articles for your blog or a local newspaper. You can also offer yourself as a source of information and quotes as an expert in real estate and the local market.
8. Knock on doors (safely).
During the pandemic, drop-bys have certainly changed. But that doesn’t mean you can’t perform a drop-off! Leaving a small gift for clients or a door hanger for prospects (we have ones you can download for FREE) may be just the nudge needed to create new leads.
Year after year, NAR reports that Facebook is the most popular social media platform used by agents. In Part 2 of our free leads series, you can discover ways to maximize the value of the free tools provided when you have a business page.
And there’s no need to worry if you don’t have a business page—there’s a link to show you how easy it is to set one up.
The final part of the series, Part 3, offers five additional ways you can collect free real estate leads. Along with the deeper dive used to explain and elaborate on these remaining tactics, there are links to additional free resources you can download from our website to help you make the most of these opportunities.
Be sure to check out these additional resources:
Special offer: remindermedia.com/staypaidoffer
Blog series: remindermedia.com/freeleads
Free resources: remindermedia.com/printables
Free scripts: remindermedia.com/scripts