Have you ever been served an advertisement for a product or service that seems to be perfectly tailored to you? Whether you’re already interested in purchasing it, or it captures your attention because it closely aligns with your interests, the ad resonates with you. But, how does a brand do this? Truth be told, they’re… Read more »
How A Target Audience Can Increase Sales
You Don’t Have to Be Uber to Be Disruptive
I was recently asked on a podcast what disruptive innovation meant to me. I stumbled for a beat because it’s such a big topic and one that can’t be summed up in a simple answer. More importantly, at least for the clients I work with, it’s difficult for any one person to think they can… Read more »
Here’s How Any Marketer Can Benefit from a Competitive Analysis
Whether it’s a rivalry between football teams or pesky neighbors competing for the greenest lawn, we’re constantly surrounded by competition—especially when it comes to business. While many assume that without the competition their business would be thriving, this isn’t always the case. In fact, competition is healthy and can be a leading motivator. But what… Read more »
Here’s Why You Need a Business Podcast
Podcasts aren’t just for your weekly servings of pop culture and unsolved true crimes. In fact, a podcast can be a useful tool to help you build both your brand and your business. Over 112 million Americans have listened to a podcast in 2017, which is up 11% from the previous year (Edison Research). With… Read more »
Where You Should be Marketing Yourself
Gaining new clients is an important part of business, but not knowing where to start can hinder your progress. In today’s episode of Above the Noise, Luke provides three different areas in marketing that you can focus on to generate new clients for your business. Video Transcription Alright so we’re trying to grow our own… Read more »
Step Up Your Email Marketing Strategy with Interactive Content
Take a look at your email inbox. If you’re anything like me, it’s filled to the brim with promotions and the random subscription email. This influx can make it challenging to take notice of every new email that you receive, let alone open and engage with them. When it comes to email marketing, your message… Read more »
Honesty is the Best Policy for Marketing
No one likes to be disappointed, but everyone likes to be pleasantly surprised. This is the theory behind some of the world’s greatest honest marketing campaigns. When you’re honest about the quality of your services, you aren’t leaving customers with unrealistic expectations of what you have to offer, or worse, leave them feeling like you… Read more »
How a Managing Broker Stays in Front of Her Clients
With thousands of other agents just around the corner, it’s not suprising that real estate agents go above and beyond to stand out from the rest. And, managing broker and owner of Fresh Air Real Estate, Jackie Long is no different. She has set herself apart from the competition by utilizing all that American Lifestyle… Read more »
How to Be Successful with Your American Lifestyle Digital Edition
American Lifestyle’s digital edition is a monthly email of your digital publication that we send directly to your clients’ inboxes. One of the features that we offer clients is access to their email analytics. But, how do you know if your digital edition is performing well? On this episode of Above the Noise, brand content… Read more »
3 Social Media Hacks That Will Grow Your Business
I know, I know . . . Another blog telling you how to use social media. You get it—post a photo, share an article, get a few likes—it’s not rocket science. Social media is all about sharing moments with your sphere and as a bonus you gain a few followers here and there. Here’s where… Read more »
Ep. 32: Why You Should Be Going Live on Facebook
Using social media for your business has an abundance of benefits. But due to Facebook’s recent algorithm change, ensuring that your content appears organically on your audience’s timeline can be quite a problem. The solution? Going live. On today’s episode of Stay Paid, Josh and Luke discuss the marketing benefits of going live on Facebook… Read more »
Interview with Colton Lindsay: Top Strategies for Becoming a Fearless Agent
At just 32 years old, Utah-based real estate agent Colton Lindsay has achieved a life of financial freedom for himself through his fierce dedication to his business, and strategies that have helped propel his agency, the WGR Sales Team, to unbelievable success. In today’s episode of Stay Paid, Josh and Luke sit down with special… Read more »
