Step Up Your Email Marketing Strategy with Interactive Content

Take a look at your email inbox. If you’re anything like me, it’s filled to the brim with promotions and the random subscription email. This influx can make it challenging to take notice of every new email that you receive, let alone open and engage with them.

When it comes to email marketing, your message needs to stand out in overly-crowded inboxes. While that may seem impossible, I’m here to tell you that it’s not. With American Lifestyle’s Digital Edition, you’re able to cut through the noise with its interactive content, and reach as many recipients as possible.

What type of interactive content is featured in the Digital Edition?

In addition to articles, each issue contains an array of videos, delicious printable recipes, an engaging quiz, and the ability for recipients to share their favorite piece of content on social media.

Videos

Between new episodes and popular video recipes, your recipients will be entertained for days to come.

Printable Recipes

Sure, reading a recipe is great, but what if your recipient wants to try their hand at it? With the printable recipe feature, your recipient will be able to take a stab at it, and share it with their sphere.

Quizzes

Who doesn’t love a good quiz? Certain articles feature interactive quizzes to help test your recipients’ knowledge and provide them with a few more fun tidbits of information.

Social Media Shares

Go viral! Your recipients can share your magazine on social media platforms or via email right from the digital edition itself.

Why does interactive content make a difference? 

Not only does sending an email that contains high-quality, interactive content help you stand out from your competition, it drums up a conversation. By having your recipients engage with content, they’ll feel more compelled to share with their sphere, which leads to more brand exposure for you. In fact, 92% of mobile video consumers share videos with others (RendrFX).

The takeaway

Our content is created in-house with both you and your recipients in mind. The content will not only be well-appreciated by your recipients, but also give your email marketing strategy a unique edge over your competition.

Written by Jennafer Benvenuto

A writer with a knack for creating meaningful content and becoming best friends with every dog she meets.