Political Marketing and Business What political campaign marketing can teach businesses about growing their audiences Who should listen: Small business owners who are curious about how to create a winning marketing strategy that is hyper-focused on understanding your audience’s motivation and building a brand the right (i.e., profitable) way. Key idea: Don’t spend money… Read more »
Ep. 357: Grow Your Business with the 5-Step Secret That Elects Presidents
Ep. 368: Quiz: What Motivates You?
Intrinsic Motivation and Extrinsic Motivation Plus 5 Motivational Types That Explain What Drives You to Act Who should listen: Anyone interested in discovering the source of their motivation and using that information for self-reflection and understanding others better. People who supervise others will especially benefit from knowing what drives others to perform at their… Read more »
Ep. 401: Optimize Your Google Business Profile and Rank Higher
How to Improve Local SEO and Appear Higher in Search Results Formerly Google Business Page, an up-to-date Google Business Profile and knowledge of how to optimize it for local SEO searches are essential to improving your rank in search results and appearing in the Google Pac. Check out these 2022 statistics provided by Backlinko… Read more »
Ep. 408: No Plan B—From Poverty to Millionaire Entrepreneur (with Letisha Jackson)
Sometimes Determination Is All You Have Key idea: Don’t let a lack of experience, money, systems, or some other perceived “essential” stop you from getting ahead. When determination is all you have, work with that. This week’s Stay Paid guest is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a… Read more »
Ep. 427: Everything You Need to Know to Build a Strategic Referral Partnership
Referral Partnerships What They Are, Why You Need Them, and How to Develop Them Key idea: Having a network of referral partnerships among local businesses will provide you with a number of benefits, including giving you a way to improve your lead generation and enhance your value to clients. Developing referral partners is one… Read more »
Ep. 440: How to Generate Leads from Facebook Groups Every Day
The Key to Growing Your Facebook Group Key idea: While Facebook remains the best platform for building communities, businesses need a workable strategy that will increase membership in their Facebook groups without making excessive demands on their time. You’ve likely heard that Facebook has gone all in on promoting the use of its groups… Read more »
Ep. 332: How to Write Engaging LinkedIn Articles (and Why You Should)
Writing for LinkedIn Who should listen: Small business owners who want to know how to write articles for LinkedIn that will boost their credibility and attract potential clients. Key idea: Potential clients are using LinkedIn to find out more about the professionals they may hire. Make sure your profile includes expertly written articles that… Read more »
5 Reasons to Integrate Your Content Marketing and Social Media Strategies
Updated August 2023 It’s a fact—content marketing is far more than just a buzzword or fad. It’s one of the most important and critical elements in the strategic marketing plan of every top business. Whether you’re a large real estate brokerage or a single agent, it’s one of the most powerful tools available for connecting… Read more »
Ep. 454: 5 Life-Balancing, Business-Growing Strategies for Real Estate Agents
Business Transformations: Smart Strategies for Real Estate Agents Don’t let the idea that your real estate business is “too small” stop you from making smart investments that will increase your efficiency, augment the professionalism of your brand, and reward your clients for their loyalty. In each case, the ROI will be substantial. In the… Read more »
Ep. 456: The Only Growth Strategy That Never Fails (with Justin Brock)
Beyond Transactions: How Prioritizing Value Builds Brands Customers Will Love and Trust At any given time, only 3% of your audience is ready to buy from you today, so it’s important to develop a strategy that will keep the other 97% in your pipeline. A key component of that strategy should be activities that… Read more »
Ep. 459: Unlock The Power of Engagement to Build Your Instagram Presence
Instagram True or False (Revealing IG Secrets!) Not all the advice you hear about how to rank on Instagram is good. In fact, a lot of it will work against you. While Instagram advice is a dime a dozen these days, not all of it is very useful. Instagram continues to be the highest-downloaded… Read more »
ReminderMedia Branded Magazines Readership Survey
31% of recipients were prompted to refer the professional who sent them the magazine in the last 12 months. Why conduct a readership survey? In January 2023, we engaged GfK MRI to conduct an online study of your clients—the people who receive both the print and digital versions of American Lifestyle, Start Healthy, and Good… Read more »
