Updated August 2022 How to Write a Letter to Clients With all due respect to Ray Tomlinson, the purported inventor of email, email is to letter writing as video is to the radio star. With email’s speed, ease, and accessibility there’s little wonder as to why good old-fashioned pen and paper letter writing is something… Read more »
The Dos and Don’ts of Letter Writing
Ep. 2: Dominate Your Community—Become Industry Synonymous
The greatest achievement of any service-based sales professional is to become industry synonymous. Being industry synonymous is an apex. It means that when someone thinks about your field, you are the personification of the word. You have made yourself known, cultivated your sphere, and reached the top of your game. You need to market yourself… Read more »
Measuring KPIs at Every Level
You’ve heard it all before: establishing KPIs is a critical step in growing your business, but if you’re measuring the strength of your company based on how many leads your human resources department brings in and the budgeting power of your sales team, you won’t get much accomplished. The point is, KPIs are important, but… Read more »
Ep. 32: Why You Should Be Going Live on Facebook
Using social media for your business has an abundance of benefits. But due to Facebook’s recent algorithm change, ensuring that your content appears organically on your audience’s timeline can be quite a problem. The solution? Going live. On today’s episode of Stay Paid, Josh and Luke discuss the marketing benefits of going live on Facebook… Read more »
3 Facebook Ads Agents Need to be Running
Facebook advertising can be a lucrative marketing tactic for real estate agents. But determining what types of ads to run can be quite the challenge. In this episode of Above the Noise, Josh breaks down three different types of Facebook ads that every real estate agent should be running. Video Transcription One of the hardest… Read more »
Confidence is Key
If you believe something long enough, it will actually come true. It might sound like fiction, but there is a little bit of scientific truth to the idea of faking it until you make it. Nearly everyone has arrived to a presentation feeling blatantly underprepared—some public speakers might even say they prefer this “off the… Read more »
Learn How this Broker Stays Top-of-Mind with Clients
When it comes to direct mail marketing, there are a plethora of options. From flyers, to postcards, and brochures, the options are endless. While these tactics are seemingly simple and cost effective to create, it comes down to one thing—do they leave a lasting impression? Like any other business expense, marketing is an investment. And… Read more »
Ep. 12: Email Follow-Up Strategy
When it comes to time and money, e-mail is the most cost-effective follow up method. Prospects are more likely to provide an email address than they are a phone number, which only leaves you one follow-up channel—more email. One of the biggest frustrations that marketers and salespeople have with email marketing are the open rates…. Read more »
How Real Estate Agents Own Facebook
Facebook is an amazing tool for real estate agents to engage their sphere and drive quality leads. But like anything else in sales, it has to be mechanized for effectiveness. Here are four tips that any agent can use to land more clients. Video Transcription I want to dive into this tactic of social media… Read more »
3 Strategies to Pay Your ISA
An inside-sales rep can one of the most cost-effective ways to bring in new leads for your business and qualify those leads to turn them into clients. But you’re going to have to pay them, and here are the 3 options you have to choose from. Video Transcription Alright so we’re going through this series… Read more »
How Buyer Personas Can Help with Your Marketing
When it comes to marketing, the adage the more you know, the more you grow holds an immense amount of merit—especially when it comes to your ideal customers. Understanding who you’re trying to target can not only help you tailor your marketing efforts, but also increase your sales. And one surefire way to develop a… Read more »
Ep. 10: How to Follow Up with Internet Leads
When you get a lead from the internet, the most important step is reaching out quickly, preferably within 5 minutes. This initial contact can come in a few forms; email, text, etc. In this episode of Stay Paid, we’re going to role play the mechanics of a phone call. While we’re going to couch the… Read more »
