Tips to Get More Views on YouTube Who should listen: Anyone who wants to receive massive attention on YouTube. Key idea: You can use YouTube to bring enormous attention to your brand. Action items: 1) Shoot an introductory video. 2) Repurpose it on social media. 3) Starting out, commit to creating one video a… Read more »
Ep. 301: Incredible Advice for Growing on YouTube (with Cody Askins)
Consistency Doesn’t Mean Dull, It Means Success
Being predictable is often associated with being boring. And, if you eat the same breakfast every day for a year, tell the same jokes at parties, and wear the same clothes each day to work, you might be considered a dull person, this same type of consistency in sales and marketing doesn’t breed unoriginality—it breeds… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)
How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »
8 Tips for Creating a Professional Facebook Page
If you’re thinking about creating a professional Facebook page but are unsure of where to start, don’t worry—you’re not alone. As anyone familiar with the site will tell you, Facebook changes and evolves its features regularly. It can be a proverbial moving target for marketers who are trying to find the best steps to set… Read more »
The Best Personally Branded Real Estate Magazine for Clients: Why It Works
You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)
Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »
Ep. 472: Spend $0 on Marketing and See MASSIVE Results (with Janet Brinck)
The Secret Sauce To Building Your Real Estate Business Commit to posting video content consistently on your social media page. We are delighted to welcome Janet Brinck to Stay Paid. With an impressive career spanning 23 years in the real estate industry, Janet is the cofounder of Dwellus Real Estate, where she currently serves… Read more »
How to Integrate Real Estate CMAs into Your Marketing
A CMA is a powerful tool that is used by many real estate agents to ensure an equitable sale. But even more than that, agents can integrate real estate CMAs into their marketing strategies to supercharge campaigns, get more leads, and win more business. This article offers four suggestions agents can use to leverage the… Read more »
Are You Leaving a Lasting Impression on Your Clients?
The only thing that separates you from your competition is your brand. Luke Acree talks about how to create an impression piece that will wow prospects and get you more clients. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive a little deeper into this strategy… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
