It’s that time of year again. When the calendar flips to January, hopeful individuals and small businesses resolve to change their ways—to be more successful, happier, or just better in general. Yes, it’s time for our annual New Year’s resolutions. But why do we make them? And do they really work? According to a recent… Read more »
How to Make and Stick with Your New Year’s Resolutions in 2015
American Lifestyle Magazine Is Getting an Updated Look!
We’re excited to announce that in Issue 70 of American Lifestyle magazine—with deadlines beginning this spring—we’ll be updating our look! Don’t worry! We’re not talking a major redesign—just a simplified and more modern look that is easily translatable to the digital environment. Everything that you know and love about American Lifestyle will remain the same,… Read more »
How to Improve Engagement with Timely Content
Updated February 2024 The statistics are astounding . . . 500 million tweets are sent per day. (Social Sheppard) 1.3 billion images are shared on Instagram every day (Photutorial) 150 thousand new videos are uploaded on YouTube per minute. (Wyzowl) 4.75 billion pieces of content are shared on Facebook each day. (Wishpond) With so many… Read more »
5 Traits to Look for in a Great Referral Source
So many contacts, so little time. That’s the dilemma many professionals face when seeking referrals. To make the best use of your time, you need to prioritize your contact strategy. But after you reach out to your top clients, whom should you target? What qualities should you look for when selecting good sources for referrals?… Read more »
How to Develop a Compelling Value Proposition
A while back we wrote about the importance of defining your What? How? Why? If you haven’t done that yet, go back and read the article for some practical tips. It’s an important concept to guide all your marketing efforts. A firm understanding of your What? How? Why? will help you turn possibilities into leads,… Read more »
4 Tips for How to Stay Consistent on Social Media
Updated November 7, 2023 Adopt these four strategies used by successful social media marketers to consistently engage followers and meet your business goals I’m sure you’ve read a thousand times about the benefits of using social media. I think we all have. But very few tell you how to actually do it so here are… Read more »
The Best Elements for a Landing Page
Include these five elements on your landing pages to not only capture lead contact information but also close more deals In the online marketing world, a landing page is a page that a visitor is brought to after clicking on an ad. The primary focus of a landing page is to capture lead contact information…. Read more »
4 Reasons Why Your Clients Aren’t Providing Referrals
It wasn’t supposed to be like this. You’ve built a base of satisfied clients. You provided great service. And you’re waiting for the referrals to come rolling in . . . and waiting . . . and waiting. What went wrong? Likely, one or more of these four situations is to blame: 1. They aren’t… Read more »
The Ten Commandments of Relationship Marketing
Here in King of Prussia, we’re anxiously awaiting Pope Francis’s arrival in Philadelphia. All of the media coverage has got us hyped and as a result, we’ve been thinking about a few commandments of our own. So, in honor of Pope Francis’s visit to America, we’d like to share our list of relationship marketing commandments…. Read more »
Say Happy Holidays With Issue 73
It feels a little odd to be writing about the winter holidays when I’m wearing a short-sleeve shirt. But the reality is that the holiday season will be here before you know it, and it’s a good idea to start preparing now. We are no different. That’s why we’ve been busy working on the Holiday… Read more »
5 Apps for Increased Productivity
“Lost time is never found again.” A lot has changed since Benjamin Franklin shared that thought, yet it remains as true today as it did then. There always seems to be more to do than there is time to get it all done. This can be especially challenging when you’re on the go. We have… Read more »
4 Surefire Ways to Reach Millennials in Real Estate
Millennials have quickly become the largest generational group in the country, surpassing the baby boomers. What does this mean for REALTORS®? That there is an abundance of first-time home buyers that are perusing the market for an agent. To capitalize on this unmatched opportunity, REALTORS® must cater their marketing tactics to align with the needs… Read more »
