If you’re going to enjoy a long, financially rewarding career as a real estate agent, it’s essential that you build awareness of your brand in the community you serve. Of course, doing so is often easier said than done. The biggest mistake most agents make is failing to focus on the long-term—instead, hoping that a… Read more »
Why Brand Awareness is a Long Game (and How to Win)
How to Succeed at Geo-Farming in 2020
Are you looking to succeed at geographic farming in 2020? If so, make sure you aren’t neglecting the methods that always work. To make it in the digital age, savvy real estate agents are cultivating their brands on social media, offering value via blog posts and videos, and even generating leads through social media platforms like… Read more »
How Real Estate Agents Can Become Pinterest Rock Stars
Are you looking for ways to promote your business on social media without spending a fortune on targeted ads? Pinterest offers ample opportunities for real estate agents to show their expertise, offer value, and build lasting client relationships. Best of all, you can make an impact without spending a dime. Keep reading to find out… Read more »
How to Create a Facebook Open House Ad
Are you looking to launch an engaging, targeted Facebook ad for your open house, listing, or other product or service? Today on Put a Put a Pin in It, Andrea Tremper gives step by step instructions for creating an effective targeted ad that will really get results. Video Transcription Whatever line of work you’re… Read more »
How to Seize Small Business Saturday
For many Americans, Thanksgiving is a time for delicious food, close family, and exciting football. But, if you’re in business, particularly the B2C (business to consumer) industry, you’re well aware that the two largest shopping days—Black Friday and Small Business Saturday—of the year occur in the days following the feast. While Black Friday seems to… Read more »
Customer Story: “In This Business People Always Forget”
Fiona Santos is a real estate agent with Renovation Design Realty who understands the gravity of being forgotten. To combat this common industry occurrence, she relies on high-quality marketing tools, specifically American Lifestyle magazine. “I chose American lifestyle because it’s colorful, it’s something they can hold, they can put it on their coffee, and they… Read more »
The Real Estate Agent’s Guide to Owning the Fall Market
After a seemingly never-ending spring and summer market, fall has finally arrived. While many agents assume that the cooler weather means a slower market (and more personal time), this can’t be further from the truth. The fall market is a great opportunity for real estate agents to close more deals and end their year on… Read more »
3 Facebook Ads Agents Need to be Running
Facebook advertising can be a lucrative marketing tactic for real estate agents. But determining what types of ads to run can be quite the challenge. In this episode of Above the Noise, Josh breaks down three different types of Facebook ads that every real estate agent should be running. Video Transcription One of the hardest… Read more »
The Benefits of Pinterest for Real Estate Agents
If you’ve ever scoured a loved one’s Pinterest boards for gift ideas, you know the site can be a treasure trove of insight into people’s interests, including what they’re looking for in their dream home. As a real estate agent, there is immense opportunity in sites like Pinterest and Houzz to better understand your clients—their… Read more »
Learn How this Broker Stays Top-of-Mind with Clients
When it comes to direct mail marketing, there are a plethora of options. From flyers, to postcards, and brochures, the options are endless. While these tactics are seemingly simple and cost effective to create, it comes down to one thing—do they leave a lasting impression? Like any other business expense, marketing is an investment. And… Read more »
Your Countdown to the Spring Real Estate Market
Believe it or not, spring is right around the corner. While many are anxiously awaiting the return of warmer weather, real estate agents have one thing on their minds—more business. With the market forecast looking promising, there’s no time for excuses. To help you hit the ground running, here’s how you should be preparing for… Read more »
Ep. 7: How to Build the Perfect Landing Page (Part 2)
On the last episode of Stay Paid, we gave listeners a general overview of landing pages, and by the end of the episode we realized there was still much more to discuss. We’re going to talk about the main type of landing pages, how to create pages that convert visitors, and different tools and services… Read more »
