Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
The 3 Best Facebook Ads for REALTORS®
How to Explain Your UVP to Leads and Clients
When you are thinking about raising your profile and gaining more clients in your local market, you may be focused primarily on the ways in which you will reach new leads and clients. However, in many cases, it’s not just who you are talking to and what platforms you’re using that puts you on the… Read more »
Here’s What Agents Should Be Posting on Instagram and Social Media
Who knew that when you became a real estate agent, you’d also have to become a prolific social media expert? Google is full of queries asking about real estate agents and what they should be doing on Instagram and social media: Does Instagram work for REALTORS®? How do I market myself as a REALTOR® on… Read more »
A Real Estate Agent’s Guide to Building a Personal Marketing Plan
Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
Embracing Changes in Your Real Estate Business
There are many reasons you may choose to make changes to your existing real estate business. Maybe you’re moving to a new city for a family commitment or as a precursor to retirement. Maybe you’re changing up your niche because of diminishing returns in your current business model. Whatever the reason for a shift in… Read more »
4 Productivity Strategies to Help You Do More Each Day
For many of us, productivity may bring up images of apps, workshops, and color-coded systems, all designed to make us do more and do it more quickly. In fact, you may have already spent some time putting together a system to streamline your professional life, only to have it fall by the wayside due to… Read more »
Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)
Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »
5 Simple Time-Management Strategies for Real Estate Agents
Time Management That Will Create Order for You and Value for Your Clients I don’t have to tell you that time management for real estate agents can be a challenge. I’ve never met a career agent who didn’t wish they had more time in their day to do the things they need or want to… Read more »
Top 5 Holiday Marketing Ideas for Real Estate Agents
It’s December, which means the holiday season is officially upon us! Keep reading for five holiday marketing ideas that will keep you top of mind through this holly, jolly season (and beyond). Surprise your clients with something sweet This holiday season, most of your competitors will try to stay top of mind with things like… Read more »
Create a Clickable Call to Action on a Real Estate Landing Page
Updated January 2023 So prospects have made their way to your landing page. Congratulations, but now what? In order to convert these prospects into leads rather than lose the potential of a new client, your page must be outfitted with a properly designed, actionable call to action (CTA). A CTA is typically a button that… Read more »
Ep 105: Build Stronger Relationships with These CRM Best Practices (with Rick Williamson)
Rick Williamson is the Managing Training Team Lead with Redtail Technology, the creators of the most popular CRM among financial professionals. Today on Stay Paid, Rick explains why all businesses need to have a CRM—and offers tips for using one to its fullest potential. Key Points A CRM should be as simple or as… Read more »
