Believe it or not, spring is right around the corner. While many are anxiously awaiting the return of warmer weather, real estate agents have one thing on their minds—more business. With the market forecast looking promising, there’s no time for excuses. To help you hit the ground running, here’s how you should be preparing for the spring season.
One month out.
Set clear expectations.
Think about it this way: If you were training for a marathon, you wouldn’t establish your goals half-way through your regimen, would you? The same goes for the spring market. Think about what you want to attain this season. Whether it’s garnering more leads or closing x number of deals, setting your KPIs well in advance will help you in the future.
Out with the old, in the with the new. Put the spring cleaning motto into full effect by organizing your database. Ensure that all prospects and clients contact information is up-to-date. The same goes for your email list. Take a look, at your analytics, and remove any contact who hasn’t opened any of your previous campaigns in the past six months.
Three weeks out.
Update marketing materials.
Whether you utilize print or digital materials, it’s best to revise them before the busy season hits. If you run Facebook ad campaigns, review your analytics to determine if the ad set (target audience and budget) needs to be altered. You can also revamp the ads’ visuals and copy to help you garner different results. It’s also a great time to breathe new life into your print materials. A new design can be just what the marketing doctor ordered.
Attend any networking events.
To keep your pipeline full with new leads, try to attend as many networking events as possible. Reach out to mentors and local businesses acquaintances to see if they know of any upcoming dates. For more possibilities, check out what the Chamber of Commerce is offering, and keep an eye out for any upcoming events on social media.
Two weeks out.
Educate your prospects.
Whether you’ve been nurturing them for a while or you just received their contact information, use this time to share your wealth of knowledge with them. Create a new email newsletter campaign that contains both curated and original content pertaining to the spring market. Consider informative pieces such as market updates, first-time home buyer checklists, and seasonal curb appeal tips. Now is the perfect time for them to reconsider using your services.
Make sure your buyers are ready.
If you have a couple (or more) buyers who are actively searching, double check to make sure that they’re ready to move forward with the process. From finances, and personal situations, to ideal listings, there are quite a few moving pieces in the buying process. The last thing you want to happen is to have a deal fall through as soon as you’re getting into the groove of the new season.
One week out.
Recharge and regroup.
Sure, all hands are on deck at this point, but you need to take a step back. You won’t be successful if you don’t take care of yourself. Take the time to unwind by spending time with friends and family or simply getting outdoors. Whatever you decide to do, just be sure to put down your phone for a few minutes.
All in all, the spring market is a great opportunity to breathe new life into your business. Both properly preparing and taking advantage of your skillset will help take your career to new levels this season.