To help you prepare for the 2025 spring market, we’ve created an action plan to help you hit the ground running.

Time moves fast, and before you know it spring will be here. While many anxiously await warmer weather’s return, real estate agents have one thing on their minds—more business. With current real estate trends looking more favorable than in recent years, there is cause to proceed with cautious optimism into this year’s spring real estate market. In September 2024, Goldman Sachs predicted a 4.4% increase in home prices, even as U.S. News and World Report suggests that until mortgage rates come down to around 6%, home sales will remain relatively low.

To help you prepare for the 2025 spring market, we’ve put together an action plan to help you hit the ground running.

One month out

Set clear expectations

Think about it this way: if you were training for a marathon, you wouldn’t establish your goals halfway through your regimen, would you? The same goes for the spring market. Think about what you want to achievethis season. Whether it’s garnering more leads or closing X number of deals, setting your KPIs well in advance will help you in the future.

Get organized

Out with the old, in the with the new. Put the spring cleaning motto into full effect by organizing your database. Ensure that all your prospects’ and clients’ contact information is up to date. The same goes for your email list. Clean your list by reviewingt your analytics, and remove any contact who hasn’t opened any of your previous campaigns in the past six months.

Three weeks out

Update marketing materials

Whether you utilize print or digital materials, it’s best to revise them before the busy season hits. If you run Facebook ad campaigns, review your analytics to determine if the ad set (target audience and budget) needs to be altered. You can also revamp the ads’ visuals and copy to help you garner different results. It’s also a great time to breathe new life into your print materials. A new design can be just what the marketing doctor ordered.

Attend networking events

To keep your pipeline full of new leads during the spring real estate market, attend as many networking events as possible. Reach out to mentors and local business acquaintances to see if they know of any upcoming dates. For more possibilities, check out what the Chamber of Commerce is offering, and keep an eye out for any upcoming events on social media.

Two weeks out

Educate your prospects

Whether you’ve been nurturing them for a while or you just received their contact information, use this time to share your wealth of knowledge with them. Create a new email newsletter campaign containing curated and original content about the spring real estate market. Consider informative pieces such as market updates, first-time home buyer checklists, and seasonal curb appeal tips. Now is the perfect time for them to reconsider using your services.

Make sure your buyers are ready

If you have a couple (or more) buyers who are actively searching, double-check to make sure they’re ready to move forward with the process. From finances and personal situations to ideal listings, there are quite a few moving pieces in the buying process. The last thing you want to happen is to have a deal fall through as soon as you’re getting into the groove of the new season.

One week out

Recharge and regroup

Sure, all hands are on deck at this point, but you need to take a step back. You won’t be successful if you don’t take care of yourself. Take the time to unwind, whether it’s spending time with friends and family, exercising and eating well, or simply getting outdoors. Whatever you decide to do, at least put down your phone for a few minutes.

All in all, the spring market is a great opportunity to breathe new life into your business. Preparing and taking advantage of your unique skillset will help take your career to new levels this season.