One Major Drip Campaign Mistake

If done correctly, drip campaigns can be extremely successful. But between categorizing your contacts and determining an actual schedule, the thought of launching a drip e-mail campaign can seem daunting. However, one thing to avoid all together is delaying the process. Use these three tips to forge ahead and start your drip campaign today.

Something is better than nothing.
Nowadays, contact information is sacred. So when a prospect willingly hands over their e-mail address, it’s because they want to hear from you. Start with developing templates of a few e-mails that you know you’ll send—a thank you and an introductory. The initial templates don’t have to include impressive graphics and buttons, just practical copy. Knowing what you want to say and being prepared can make a world of difference.

Utilize what you’re working with.
Ah, the content e-mail. This should include valuable content to help your lead determine if they’d like to move forward with you as their agent. These templates will grow upon the initial ones that you originally created. However, you don’t have to dig deep into your pocket to provide the type of information that they need. Instead, compile the content that you already have or can easily piece together—market updates, how-to guides, and industry news.

Dazzle them with your local knowledge.
If you pride yourself in being a local expert—show it! Let your leads know what’s going on in the neighborhood. This can include anything from new business openings to family activities, or even a full monthly calendar of events. Not only will it show prospects that you care about the community, your knowledge will be reassuring.

Although it will take time to perfect your drip campaign, you can tighten up your plan as you go along. Moving forward with a campaign will give you a competitive advantage against competition and enable you to turn more leads into clients.


Written by Jennafer Benvenuto

A writer with a knack for creating meaningful content and becoming best friends with every dog she meets.