If done correctly, email marketing drip campaigns can be extremely successful. But between segmenting your database and determining an actual schedule, the thought of launching a drip email campaign can seem daunting. However, one thing to avoid all together is delaying the process—not using drip campaigns is the one mistake you don’t want to make. To make it easy to get going, use these three tips.

Something is better than nothing

Nowadays, contact information is sacred. So when a prospect willingly hands over their email address, it’s because they want to hear from you. Start with developing templates of a few emails that you know you’ll send—a thank you and an introductory. The initial templates don’t have to include impressive graphics and buttons, just practical copy. Knowing what you want to say and being prepared can make a world of difference.

Utilize what you’re working with

Ah, the content email. This should include valuable content to help your lead determine if they’d like to move forward with you as their agent. These templates will grow upon the initial ones that you originally created. However, you don’t have to dig deep into your pocket to provide the type of information that they need. Instead, compile the content that you already have or can easily piece together—market updates, how-to guides, and industry news.

Dazzle them with your local knowledge

If you pride yourself in being a local expert, show it! Let your leads know what’s going on in the neighborhood. This can include anything from new business openings to family activities, or even a full monthly calendar of events. Not only will it show prospects that you care about the community, your knowledge will be reassuring.

Although it will take time to perfect your drip campaign, you can tighten up your plan as you go along. Moving forward with a campaign will give you a competitive advantage against competition and enable you to turn more leads into clients.