How Split Testing Can Work for You

3 Benefits of Split Testing Your Facebook Ads

Have you been struggling to figure out what drives success in your Facebook ads? Seemingly small details like ad copy and the images you use can have a significant impact on your ad’s performance. Today on Above the Noise, Josh Stike explains how split testing can help you find the problem areas in your Facebook… Read more »


A salesperson speaks to a prospect over a telephone headset

The Biggest Mistakes Rookie Salespeople Make

I’ve said it before, and I’ll say it again: if sales were easy, everybody would work in sales. While many service-based sales professionals create thriving businesses and enjoy lives of freedom, so many others are unable to make it work in the long term. The numbers don’t lie: 87 percent of new real estate agents quit… Read more »


Photo of Andrea in front of a microphone, with the text "Connect with the Right People"

How to Decide on a Target Audience

If you’re looking to grow your business in a scalable, sustainable way, it helps to have an ideal clientele in mind.   Today on Above the Noise, Andrea Tremper reviews three ways you can connect with your target audience on Facebook. Video Transcription In the world of business, you generally want to sell as many… Read more »


A workstation is set up with multiple tech devices

Top 3 Ways Real Estate Agents Can Leverage Technology

When you’re looking to build a sustainable real estate practice, systems are incredibly important. And I always say, the best system is the system you use 100 percent of the time. The key is in committing to whatever you choose and tailoring it to suit your business. Some real estate agents rely on technology more… Read more »


Influential Speakers at Inc. Women’s Summit

Inc.’s annual Women’s Summit is here again, and this year’s lineup of powerful female speakers is nothing short of inspiring. From entrepreneurs to tech moguls, all of the women set to speak at this event have made their way to the top from the ground up, and will be on hand at the November 3… Read more »


2016 Inc. Women’s Summit Recap

More than one-hundred aspiring entrepreneurs, tech moguls, and powerful business people gathered for the 2016 Inc. Women’s Summit in New York City on November 3—to listen to and be inspired by a handful of some of the most important players in the business world today. The event kicked off with headlining speaker, Barbara Corcoran, a… Read more »


Being a Strong Leader: Inc. Women’s Summit 2016

As women, the leadership role does not always come easy. Though it is far easier today than in the past, an overwhelming majority of leadership positions are still filled by men—especially in the business world. At the 2016 Inc. Women’s Summit, which took place on November 3 in New York City, powerful female business leaders… Read more »


Sales Tips for Closing Any Deal

In order to close a deal, you have to act as a guide. The prospect is going to display hesitation. They’re going to have excuses. They’re going to want to think about it. These obstacles can be overcome, and sometimes it seems easier to just let a prospect walk away with their doubts and hope… Read more »


Customer Story: “To Think That Clients Save Them Is Impressive”

Deborah Freeman has been a REALTOR® in Huntington Beach, California, for more than 30 years. As a seasoned real estate agent, Deborah knows that high-quality marketing pieces that clients are willing to save are invaluable in her business. One of the best parts about sending out American Lifestyle magazine, Deborah says, is the extra 10… Read more »


Nervous is Good

Every morning I wake up with some butterflies in my stomach. It’s not a sign of anxiety or impending doom, it’s a sign that each day is another opportunity for progress. There’s new profit on the line, a fresh battle to be fought. When I first started out in sales I looked forward to a… Read more »


Building the Ultimate Email Marketing Mailing List

A crucial part of maintaining a strong pipeline is creating a comprehensive mailing list. When I’m working with new agents, I tell them to focus on three groups: friends and family, social routine, and past and current clients. It is just as important for a veteran agent to nurture and grow his or her mailing… Read more »


4 Ways to Enhance Your Personal and Professional Success

How much time do you devote to honing your craft? Do you treat your job like an art form? Picture your career as a sport: are you a peewee or a pro? To be an all-star closer, it takes more than simply showing up to the game on time.  You need to spend time off… Read more »