Video is one of the most powerful tools that small business owners, including real estate agents, independent financial advisors, medical practices, and insurance brokers can wield in the digital age. According to a 2018 survey from Animoto, 93 percent of marketers can point to at least one customer they landed as a result of sharing… Read more »
6 Essential Videos Every Small Business Should Create
How to Take a Professional Headshot Without Paying for One
Once you’ve created a piece of marketing for your business—whether that’s a business card, website, or a beautiful 48-page coffee table publication—it becomes the default first impression your brand will make on countless potential customers. Out of everything on your Facebook page, one of the first things most people notice is your profile picture. In… Read more »
How to Create a LinkedIn Business Page [Updated]
Updated April 2022 When you’re a service-based sales professional, such as a real estate agent, financial advisor, insurance broker, or lawyer, LinkedIn offers a tremendous opportunity for you to make valuable connections that will result in new business and referrals down the line. It’s hard to beat it as a place to grow awareness of… Read more »
4 Can’t-Miss Tips for Promoting Your Event on Facebook
When you’re planning to host an event related to your business, Facebook provides excellent opportunities for getting the word out. To get started, simply navigate to your Facebook business page and scroll down to where you would normally create a new post. Select “Event” and then follow the instructions on your screen. Be sure to specify… Read more »
Ep 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker)
Tony Ray Baker is a top-producing agent from Tucson, Arizona, with 25 years of experience. He’s maintained a successful real estate practice while never forcing himself to work weekends or foregoing a vacation. Today on Stay Paid, Tony discusses how he built a business that thrives on referrals and repeat transactions. Key Points: Find… Read more »
Outside-the-Box Lead Gen Strategies for Financial Advisors
Lead generation is a hot topic for any service-based sales professional, and financial advisors are no exception. For any FA who wants to consistently grow their assets under management, dialing in lead generation can be the fastest way to achieve and maintain that growth. Marketing is often a make or break practice. If your methods… Read more »
How to Retain Investors While Spending Less Money
When it comes to separating great financial advisors from decent financial advisors, returns aren’t always the most important factor. Sure, if you are losing client money, then you won’t be able to retain anyone. But the thing that matters most when it comes to maintaining and growing your book of business is client satisfaction. If… Read more »
How Financial Advisors Can Connect with Retirees
It’s no surprise that financial advisors are eager to work with retirees. When it comes to finding a group of people who have accumulated enough wealth to warrant the services of a financial advisor, retirees are probably the most logical to target. Retirees control a lot of wealth in the United States, and they are… Read more »
How Dunbar’s Number Relates to Financial Advisors
How many meaningful relationships do you have? And how many are with your clients? The Dunbar number refers to a study conducted by Robin Dunbar in the 1990s, which states that humans of average sociability are capable of maintaining about 150 stable relationships. Dunbar defined these relationships as “the number of people you would not… Read more »
Ep. 93: How to Build a Referral Generating System in Your Business
Have you ever looked at a top producer and thought, “I work so hard— how does this person close more deals than me?” Today on Stay Paid, Luke and Josh talk about how you can build a system that will get you more business as you work smarter, not harder. Key Points: Connect consistently… Read more »
Ep 82: Become a Cold Calling Master (with Michael Campanile)
Michael Campanile is the Inside Sales Manager for ReminderMedia. In his first year with the company, he made $94,000 from cold calling. Seven years later, he leads a team of 50 sales callers. Today on Stay Paid, Michael discusses how he keeps those callers motivated, while offering advice that will help you take your… Read more »
How to Turn Farming Prospects into Referral Sources
When most people think of real estate farming, they only think about lead generation. That makes sense. After all, the big idea behind farming is to get more listings and close more deals. But, if you’re not focusing on relationships beyond those initial deals, you’re missing out on a lot of potential transactions in the… Read more »
